Bayer management, in parallel, was given access to a reporting dashboard via a web interface to gain key insights into the Affiliate Program.
Affiliates had access to a product catalog and an in-built CRM system to capture Farmer data. Being already acquainted with the rural community they were selling to allowed Affiliates to greatly bypass the trust deficit roadblock in data acquisition. The availability of in-App Product brochures would not only acquaint Affiliates with product knowledge, but allowed them to offer Agronomic advice to their customers. Product and time based incentives along with targets and associated commission structures would motivate them to perform well throughout the season. The ability to view order history, fulfilled orders, potential incentives and earned incentives allowed them to gauge their own performance on a daily basis. Any order captured by the affiliate could be fulfilled by any dealer participating in the Affiliate Program by simply giving them the generated order ID.
A unique QR code was associated with every item in the inventory. The use of QR codes tracked inventory down the value chain – accounting for lost inventory. Dealers would fulfill orders by searching for the order in their application via the order ID and scanning the products unique QR codes. The Dealer based application also acted as a point of sale system and catered to walk-in-customers, who had not placed their orders through Affiliates. Modifying orders via Affiliates and having the ability to input selling price allowed Bayer to actively monitor the retail prices of their products. The ability to manage sales and returns through the application breaks the traditional cycle of manual documentation. Dealers could now maintain digitized records that were safeguarded in a central repository.