Delve into L'azurde Jewelry's Digital Transformation Case Study

A traditional and widely used payment method in the region.

Partnering with Tabby, Tamara, and ValU, facilitated by Optty,

Customers could use their debit or credit cards for secure transactions.

Integration with Apple Pay, Google Pay, and Mada Card via checkout.com

Previously on Magento, L'azurde faced significant limitations in integrating their in-store and online operations. However, with the new setup, CEGID's POS system was seamlessly integrated with FLOW OMS. This transformation allowed in-store staff to import online orders directly into the POS system for convenient in-store payments and efficient fulfillment. This innovation streamlined various critical use cases, including multi-site fulfillment, Buy Online, Pick up In-Store (BOPIS), Reserve & Collect, and in-store sales facilitated via tablets. L'azurde was no longer hindered by siloed operations; instead, a harmonious customer journey was created.

One of the major challenges that L'azurde faced in the past was fragmented inventory management across different channels and locations. However, the integration with CEGID and FLOW OMS addressed this issue. L'azurde achieved a unified view of inventory across various channels and locations. This was further enhanced by seamless coordination between the ERP, POS, OMS, and 3PLs. This newfound enterprise inventory visibility was instrumental in optimizing inventory levels, reducing stockouts, and enhancing order accuracy.

To offer customers a personalized and engaging shopping experience, data synchronization was key. CEGID's POS systems were not only integrated with FLOW OMS but also with CDXP (Bloomreach). This synchronization allowed in-store customer data to be sent to CDXP, enriching customer profiles and contributing to personalization efforts. The result was a seamless online and in-store customer experience, where L'azurde could better understand their customers and cater to their preferences effectively.

The integration facilitated the efficient creation of orders, ensuring that customer purchases could be processed and dispatched without delay. The availability of multiple courier options allowed L'azurde to choose the most suitable courier based on factors such as location, delivery speed, and customer preferences.

shopdev’s strategic integration of FLOW OMS with multiple couriers, resulted in a significant optimization of L'azurde's shipping and logistics operations.This comprehensive integration introduced a powerful Courier Management System, providing L'azurde with the seamless capability to execute a range of critical actions.

A robust tracking system enabled L'azurde to monitor the progress of shipments in real-time. This provided customers with the ability to track their orders, enhancing transparency and reducing inquiries related to order status.

The system streamlined the process of order cancellations, allowing for quick and hassle-free cancellations based on customer requests or operational requirements.

A robust tracking system enabled L'azurde to monitor the progress of shipments in real-time. This provided customers with the ability to track their orders, enhancing transparency and reducing inquiries related to order status.

This feature allowed for the cancellation of return requests. A reason for the cancellation (optional) could be provided. It also sent an event to the sales channel, notifying them of the return cancellation.

In cases where the order was not due to a failed delivery, an event was sent to the sales channel, notifying them that the return order request had been approved. In the case of a failed delivery, the system updated fulfillment accordingly.

Customers could specify if their return order needed to be handled by a 3PL. If 3PL handling was selected, options for pickup dates and time slots were provided. The system allowed the booking of the order for return pickup by the 3PL.

BigCommerce serves as your all-in-one e-commerce platform, handling core functions like product catalog management, shopping cart features, and order processing. By integrating Bloomreach CMS and Discovery Modules, shopdev seamlessly incorporates content management, powerful search, and personalized recommendations into L'azurde's online store.

Bloomreach CMS empowers L'azurde to efficiently create, manage, and optimize content across their e-commerce site, spanning product descriptions, blog posts, landing pages, and more. A content-rich website enhances SEO, engages L'azurde's customers, and complements their product offerings with valuable information.

Bloomreach’s Vorex provides AI-driven personalization to recommend products and content tailored to each visitor based on their browsing and purchase history. This elevated personalization greatly enhances the customer experience for L'azurde, increases conversion rates, and boosts average order values.

Bloomreach's search and navigation capabilities simplify product discovery for L'azurde's customers. When integrated with BigCommerce, L'azurde's product catalog becomes highly searchable, featuring functionalities like faceted search, filters, and natural language search queries.

The combined platform delivers detailed analytics and insights into customer behavior, product performance, and content effectiveness for L'azurde. This invaluable data helps L'azurde make informed decisions about marketing strategies and website enhancements.

BigCommerce supports multi-channel selling, enabling L'azurde to expand their presence on platforms such as Amazon and eBay. Integration with Bloomreach ensures a consistent brand experience across all channels and assists L'azurde in managing and optimizing product listings.

Both BigCommerce and Bloomreach are scalable platforms, capable of efficiently handling increased website traffic and expanding product catalogs as L'azurde's retail business grows.

The integrated solution offers powerful merchandising features, allowing L'azurde to strategically showcase products, create compelling collections, and optimize product discovery for their customers.

L'azurde can conduct A/B tests and experiments to fine-tune their e-commerce site, including content and recommendations provided by Bloomreach. This aids in refining user experiences and maximizing conversions.