Case Study

Driving Revenue Growth through Enhanced Customer Engagement: Zbooni's Success with cCart Developed by shopdev

React Native


Express JS


AWS Services

United Arab Emirates
13 months
App Development, Staff Augmentation
React Native, Node.js, Express JS, Postgres, AWS Services (Aurora, SNS, EKS Cluster)


Zbooni, a prominent player in the c-commerce industry, sought to maximize revenue and profit for merchants by addressing a critical challenge: abandoned carts. To tackle this issue head-on, Zbooni partnered with shopdev to develop an innovative application called cCart. This case study showcases the collaborative journey between Zbooni and shopdev, highlighting the key features of the cCart application and its significant impact on Zbooni's business and merchant success.

Project Overview

The initial engagement between Zbooni and shopdev involved a two-month project dedicated to developing the MVP with the core functionalities of the cCart application. shopdev demonstrated exceptional project management skills, successfully delivering the project on time and ensuring a strong foundation for further development.

Extending the Collaboration

Impressed by shopdev's expertise and dedication, Zbooni decided to extend the collaboration. Over the course of the next 13 months, shopdev augmented Zbooni's team, working hand-in-hand to refine and expand the cCart application.

cCart's Powerful Features

The cCart application, meticulously crafted by shopdev, empowers merchants to effectively tackle abandoned carts and boost revenue. Here are some key features that have contributed to its success:

Gain Visibility

With cCart, merchants gain comprehensive visibility into their store's abandoned cart information. This empowers them to identify potential sales opportunities and take proactive measures to recover lost revenue.

Interact with Customers

cCart enables direct and real-time engagement with customers. Merchants can respond promptly to customer inquiries, address concerns, and provide assistance, fostering a positive shopping experience and increasing customer satisfaction.

Cart Management

Merchants have full control over the cart through cCart. They can add or remove products, adjust quantities, apply or remove discounts, update shipping methods, and make necessary modifications to improve the chances of successful conversions.

Seamless Payment Process

After updating the cart, cCart streamlines the checkout process by providing a payment link to customers. This convenience increases the likelihood of completed transactions and reduces cart abandonment.

Customizable Message Templates

cCart allows merchants to create and define personalized message templates for efficient communication with customers in various scenarios. This personal touch enhances engagement, resulting in a more tailored shopping experience.

Results and Benefits

The collaboration between Zbooni and shopdev yielded remarkable results, transforming Zbooni's business and providing tangible benefits to their merchant partners.

Some notable outcomes include:

Increased Revenue

The implementation of cCart resulted in a significant reduction in abandoned carts and a substantial increase in successful conversions. Merchants experienced a boost in revenue and profit, thanks to the optimized management of their customers' shopping journeys.

Enhanced Customer Engagement

cCart empowered merchants to engage with customers in real-time, fostering stronger relationships and improving customer satisfaction. This personalized approach resulted in higher customer loyalty and increased repeat business.

Streamlined Operations

The intuitive interface and seamless cart management capabilities of cCart simplified merchant operations. By efficiently managing abandoned carts and facilitating a smooth payment process, merchants saved valuable time and resources.


“We've been impressed by the support and level of professionalism shown by shopdev. They've proven to be a dependable resource in helping augment our capabilities. Our overall experience has been positive”

Ramy Assaf

CEO and Co-Founder - Zbooni

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