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2/15/2023
Dropshipping Trends and Product Suggestions for 400% Increase in Sales
5 min read

A majority of dropshipping businesses fail because they can’t filter out the right dropshipping trends and trending products to sell online. With plenty of products already available in the market, finding one that sells easily with high-profit margins is difficult, especially in such a competitive environment.

In such a scenario, the only way to make more money is to be unique, attentive, and experiment frequently.

How to Find Products to Dropship

  1. Brainstorm Dropshipping Trends
  1. Refrain from starting your business blindly. Your first picks could be from the products you personally like or the things you see while scrolling down social media. Using platforms like Google Trends can unleash new possibilities and help you in choosing the right product to invest in.
    Write down the ideas, plan the strategy, and don’t hesitate to rethink. Don’t skip this step, as it provides a foundation for the next steps.
  2. Potential of Social Media
  3. There are over 100 million products on social media platforms and these products can easily be sorted by price, popularity, categories, etc. Pinterest and Instagram are often left untapped during research, but these platforms are valuable for extracting insights about the market and filtering out the currently in-demand and trending items.
    Sign Up on these websites. Subscribe to different hashtags and pages. Observe what people like the most and add those things to your dropshipping list.When you keep yourself up to date with the dynamic needs and hobbies of the world and people around, you’ll subconsciously get an idea about the products that can generate considerable profit margins.
  4. Observation Is The Key
  5. Observe your surroundings, your workspace, and communities around you to explore what’s trending.Make a list of products that people can’t afford to live without. Categorize the needs and wants that can make life easier. Observe which products are hard to find in the supermarket. This is how you can make a difference by just observing smartly.
  6. Overthink Scenarios
  1. Start using your life events as a data generator for your product ideas. Stay conscious and make the best use of opportunities. Lots of product ideas can definitely come to mind while making a travel plan or planning a wedding event etc.
    Once you adopt this routine, you’ll start to list out hundreds of products with high margins each day.
    Stay active while filtering out the right products from your surroundings or your thoughts, as you will be continuously thinking about the best dropshipping products, you can lose some of the ideas in-between. To counter this error, you should carry a notebook and don’t forget to write what you think.
  2. Keyword & Google Trends
  3. Do not ignore the potential of Keyword tools and Google if you’re going to use Google Ads as a marketing medium or if you’re trying to optimize your page or site to increase traffic and reach.
  4. Rethink your product and plan. Enter each product name and alternate names into the Google Keywords Analysis tool. The application will then automatically generate data about how competitive the keywords are. It will give you an idea about the overall competition in-between your product and profit.
    Visit trends.google.com and repeat the same step here. Input the name or alternate name/slang of your product into the search bar and discover the insights of the trends with the help of search volume.
    This practice will again help you to filter out which products or categories are currently trending. You can also check the demand for the ideas and products of your choice using these methodologies.

Trending Products To Sell In 2021

Below is the list of top trending products to sell in 2021.

  • Portable Blender
  • Spider Nail Gel
  • Wireless Phone Chargers
  • Face Shield
  • Phone Lenses
  • Inflatable Pet Collars
  • Eyeshadow Stamp
  • Strapless Backless Bra
  • Child Wrist Leash
  • Front Facing Baby Carrier
  • Car Phone Holder
  • Home Security IP Camera
  • Wifi Repeater
  • Drone Camera
  • Posture Corrector
  • Electric Soldering Iron Gun
  • Pump Wedge Locksmith
  • Bohemian Earrings
  • Manicure Milling Drill Bit
  • Flexible Garden Hose
  • One Piece Swimsuit
  • Fly Fishing Quick Knot Tool
  • Breathable Mesh Running Shoes
  • Waterproof Eyebrow Liner
  • Non-contact Infrared Thermometer
  • Cat Massage Comb
  • Portable Electric Ionic Hairbrush – Summer Product
  • PVC Inflatable Beer Pong Ball Table – Summer Product
  • Home Ice Cream Makers – Summer Product
  • Beach Towels – Summer Product
  • Baby Kids Water Play Mat – Summer Product
  • Pocket Scarves – Winter Product
  • Winter Coats – Winter Product
  • Shoe Dryer – Winter Product
  • Touchscreen Gloves – Winter Product
  • Waterproof Pants – Winter Product
  • Bear Claws – Spring Products
  • Hiking Backpacks – Spring Products
  • Minimalist Wallets – Spring Products
  • Waterproof Shoe Cover – Autumn (Fall) Product
  • Hooded Raincoats – Autumn (Fall) Product
  • Cable Chompers – Autumn (Fall) Product
  • Plush Blankets – Autumn (Fall) Product
  • Portable Car Vacuum
  • Baby Swings
  • Matcha Tea
  • Eyebrow Razor
  • Seat Cushions
  • Phone Tripod

Salient Features Of The Top Trending Products To Sell In 2021

Below are the top characteristics of the best trending products to sell in 2021:

  • Make sure that the product you have opted to sell is unique. It is difficult to find a similar clone of your product. Or, it should not be readily available in the local market. If your product is unique and purposeful at the same time, people will definitely show interest. It means the demand will go up.
  • Make sure that consumers won’t be able to find the actual price or cost of the item you are selling. Most of the immature dropshippers are buying products from AliExpress or Amazon and selling these products online in their stores. Customers nowadays are smart and aware. Make sure that consumers won’t be able to find the actual price or cost of the item you are selling.
  • You have to cash the opportunity of unavailability and demand. Make sure the product is not available within the country or region where you are operating. If a certain item is available easily then why will people consider shopping online?
  • On average, drop shipping items range between $10 & $40, keep this price range in your mind before setting up high prices. This is because people can refrain from spending a higher amount on online shopping due to the fear of scams. With high prices, you will be making people skeptical and push them away. Customers will end up comparing prices on other online stores and buy from where the price is cheaper.

Categories for Trending Products to Sell In 2021

Now you have an idea about the characteristics of trending products, here is a list of those products that can increase your margin up to 300-400 percent in 2020-2021.
There are always some categories that can earn you more profit. People are always searching for these specific categories. Hence, some of these categories that promise the most sales are listed below.
Since everyone knows about these trending items. Some of these best selling products online may not turn out to be a profit generator for you. The reason is everyone following the same strategy. When everyone knows about top dropshipping trends and tends to sell trending dropshipping products, it increases the supply traffic and people will have a lot of options to buy, and sellers have a lot of competition to break. That’s why the list of trending categories of 2020-2021 is important to make a decision about the right dimension and choose the right product of your choice from the trending categories, which you think you can sell easily in your target market.

  • Shapewear
  • Travel accessories
  • Healthy and beauty products
  • Smartwatches
  • Health Care
  • Skin Care
  • Hobbies and Craft
  • Lamps and Shades
  • Mobile Accessories
  • Pet products
  • Fine jewelry
  • Sleepwear

All the products can be sold easily on eCommerce stores like AliExpress, Amazon, and eBay. All these categories are rich in most sold products online and are currently trending everywhere. You can also make a profit out of these categories with the right strategy just as these eCommerce stores do.

Conclusion

As an eCommerce entrepreneur, you need to develop an efficient and transparent product selection process to filter out which items can actually earn you a profit for your startup.
People often start dropshipping with the trending but easily available product, which makes them lose their competitive advantage.
Filter out the trending products, search for availability and competition, and then decide accordingly what products to sell. A well-researched product and strategy can generate a high potential profit for your businesses or you’ll end up getting frustrated and leave the room as most entrepreneurs do.
Keep in mind, there always exists a space to learn and improve. Keep testing and improving and don’t be disappointed if you need to search for other ideas before you find success. This is where most of the people leave the room for dedicated ones.

Ecommerce
2/15/2023
Boost E-commerce ROI with Pay-for-Conversions
5 min read

March is here & in Pakistan, ’Tis the season of LAWN. Some brands have launched their collections and other plans to launch soon. Brands are advertising heavily on all channels including TV, Radio & Digital in order to capitalize on the hype. Everyone wants to stay on top of consumer’s minds.

At Shopistan, we excel in providing Ecommerce Solutions to our clients, efficiently managing their spending to maximize ROI. We strive to deliver maximum performance and in e-commerce, performance is synonyms to PURCHASE. Our core strategy for this season is to focus on the Pay for Conversion model. This model allows advertisers to only pay when there is a conversion contrary to the other bidding in which the system charges on impressions or click.

Campaign Data

Pay for conversion model also allows advertisers to deliver the results at the lowest possible cost. The ad account must have more than 100 conversions in the last 30 days to use pay for conversions. Also, the ad acct needs 90% of your conversions to occur within less than 7 days after someone clicks your ad.

Pay for conversion

This should be the go-to strategy for any e-commerce business because it’s aligned with the retail’s core objective. We applied this approach on Beechtree a while back and its success was mentioned by Google in a recent e-commerce case-study. Read point 3 “connect with your customer at different stages of their purchase journey”.

By using pay for conversion we were able to automate our campaigns and reduce the advertising cost. The system uses machine learning to target the audience, we don’t have to create audiences.

2/15/2023
When to Hire an Agency for your Software Development?
5 min read

In this digital era, organizations are adopting more efficient ways to meet software-related needs. The undeniable reason is due to the ease of outsourcing a software development team which enables businesses to hire the best team locally as well as remotely.Outsourcing has been around for a long time, as companies and individuals always look for cost-effective means to handle certain business processes. In the past, businesses used to outsource only a few and mainstream things like customer support, accounting, hiring, etc. But now, software outsourcing is at its new peak.[lwptoc title="When to Hire an Agency for Your Software Development Needs?" skipHeadingLevel="h1,h4,h5,h6"]Businesses around the globe have come to realize the benefits of outsourcing. In 2019, the worldwide market value of IT outsourcing is USD 92.5 billion. This significant amount of cash outflow shows that many organizations are keen to make transitions and are already transferring Software development operations to external parties. As a result, these external teams have turned to act as business partners instead of just software vendors.

Why Do Companies Outsource Software Development?

Cost-cutting, focusing on core business functions, and solving capacity issues are the primary reasons that make companies outsource a software development team. Below are the statistics that show the percent of key burdens handled by software outsourcing.

Visual representation of Why do companies outsource

Challenges (Percentages % based on Priority and Weightage) in Managing Software Project Development at your own:

visual representation of factors causing challenges in software development

Software Development Outsourcing Trends Emerging in 2021

The outsourcing industry continues to evolve at a rapid pace, and like every year, there are specific trends that have been expected to perform well in the upcoming year and have already started giving results, such as:

Robotics and AI

The singularity is near. AI and Data Science are becoming the priority of almost every business owner when it comes to filling IT voids. The dependence of our world to rely on AI to automate processes is increasing day by day. There is a prediction that by 2040, almost 50% of the job roles in the US will be replaced by robots. In the context of outsourcing, businesses have to deal with the problem of maintaining the balance between assigning recursive tasks to machines and non-recursive roles to humans.

Also Read: Software Outsourcing – What Is It And How To Do It Well?

Social Media

In the ongoing era, almost everyone is active on social media platforms. For instance, Facebook alone has 2.3billion active users for now. It becomes easier for outsourcing companies to find their potential customers and interact timely. Whether any company that sells software provides outsourcing services, it has a rich presence on social media platforms. In the modern times, Internet-driven world, any business or individual who wants to search for any opportunity or resource uses social media to check for rating and the best alternative available to them. The modern social platform’s algorithm works in such a way that it automatically connects you with the support or service you are wandering for.

Cloud Computing

Dealing with storage issues is one of the most costly and critical parts of any software project development. The new world is making it mandatory for organizations to deal with an ocean of data to find valuable insights and patterns. Even if you are an entrepreneur, you need to save every detail of your customer and business process while ensuring its safety. This is where IT outsourcing companies come into action.With cloud computing, businesses can rent out IT infrastructure to utilize the server and storage space of third-party providers, without having to invest a large amount of money for developing their technology or server.

Conclusion

Software outsourcing has removed the curtains from new and obscure corridors for the upcoming talent of the IT world. It has also helped the businesses in several ways the most prominent one from them is “cost-cutting.” By doing so businesses can invest their time on more crucial and core business issues rather than opting for a lengthy process of hiring, managing, and motivating a whole new team. Get in touch with us for consultation if you are planning to outsource software development for your business or agency.

Digital Marketing
2/15/2023
Efficient E-Commerce Liquidation Solution
5 min read

Ramadan is about to start - one of the biggest shopping seasons in Pakistan’s retail. Retailers plan to capitalize on this season to generate max sales. But due to COVID-19, the government has again imposed a ban on shops to be opened for a short period of time during the day.

Many brands have opted for a discount strategy to pull the traffic on their websites especially Gul Ahmed. The brand is offering Clearance sales since COVID-19 first hit Pakistan and it's still going strong. It’s a good strategy to liquidate the stock but at the same time, it hurts the brand's image as well.

Our digital & e-commerce specialist team at Shopistan.pk approached this use-case differently and tried to develop a solution in which we are liquidating the stock without having too many discount/promotion campaigns.

Let's look at an example of similar fashion brands like Gul Ahmed and Khaadi. The brand is fashion retail which offers clothing & accessories for women & men. They had the same problem, wanted to flush their stock to generate cash-flow but without affecting the brand.

First, we sorted inventory into the following group. (how to make such product sets)- Women full price items- Women discounted items- Men full price items- Men discounted item- Women discounted clothing- Men discounted clothing

Using Facebook’s catalog sale product we ran the campaign based on the above-segmented inventory and got some awesome results.

Problem was to flush old discounted summer stock. The usual solution to this sort of problem is to offer huge sale campaigns. We didn’t want to opt for that since, in the long run, it hurts the brand’s image and also we consider ourselves as technology experts and wanted to come up with a more creative and technical solution.

Fashion e-commerce has seen a huge growth in the last couple of years. Fast-moving fashion is now considered the same as perishable goods with a very limited shelf life.

If a user goes to a website and views a product but doesn’t complete the purchase then it's a missed opportunity and we should re-target the user with a window of 7-day window to make a purchase out of him.

We decided on using up-sell logic through the Facebook catalog ads. We wanted to somehow show customers fresh stock inventory (in which he showed interest) for 7 days and if during that period, if he didn’t interact with that ad, we wanted to show him similar products but at discount.

It was easier said than done. Since Facebook doesn’t allow such complex targeting in its built-in up-sell product, we decided to use custom rules. That was the hardest part. We came up with various combinations but nothing worked. Even had a detailed session with our Facebook account manager but couldn’t come up with a reliable solution.

Finally, after a lot of internal brainstorming, we came up with a combination of custom rules that actually worked

Using this strategy our clients are able to liquidate their stock even on mark-down price but without announcing a sale campaign to maintain the brand image.

Digital Marketing
2/15/2023
GA4 vs Universal Analytics: Key Differences & Limitations
5 min read

The Google Analytics 4 (GA4) has changed the whole analytics epoch. This short article will explain how google analytics 4 replaces the goal with conversion events.

These events/goals are very special because we can share them with Google Ads to optimize the advertising spend. (for example, you’re aiming to optimize your campaigns for Lead Submission Event)

Both goals and conversion events utilize the same motive: to track a visitor’s activities that are key to your business.

Why GA4 is different?

Google Analytics 4 is an event-based tool, with the concept that any interaction can be captured as an event. On the other hand, Universal Analytics is based on sessions and the principle of a session is not highlighted in GA4 as it was in the legacy versions.

The motive of a goal is very simple just to provide you information about a specific action during a session. The legacy version of GA only shows you a count of goal completions against the sessions. Goals do not increase if the action was completed multiple times during the session.

In GA4 a conversion event describes the user action. If the action occurs multiple times within a session, the count of conversion events will increase with each. This aligns Google Analytics with the industry-standard approach for measuring conversions and the Google Ads conversion code already works this way (as you can see in the screenshot below).

Important limitations of Conversion Events:

In the Universal Analytics of Google Analytics, you could create 20 goals per view.

However, Google Analytics 4 does not have views. For that reason, google provide you to place 30 conversion events.

The Acquisition reports include a Conversions column that is similar to the Goal Completions column in Universal Analytics. However, we have a dropdown that allows us to choose a specific event.

Additionally, the conversion metric has been added to the Exploration Report. You can incorporate this metric with “Event Name” as a dimension to see all of your conversions in a custom report.

2/15/2023
Ramadan Planning: Key Learnings from Facebook.
5 min read

Ramadan — the month of festivity, celebrations & SHOPPING. Its undoubtedly Pakistan’s largest shopping season. So, the need to understand the shift in the way millions of Muslims think, search, and purchase is necessary. This presents an opportunity for brands to connect meaningfully online with the right audience.

Shopistan organized an exclusive workshop for its clients in partnership with Facebook back in 2019. The primary focus of the workshop was to better equip our clients for Ramadan — the biggest season for Pakistan’s retail.

Facebook APAC Team

The key objective was to work collectively and understand user behavior during Ramadan & plan campaigns/launches accordingly. The workshop was divided into two parts. The first half was dedicated to choosing the right advertising product mix according to your business objective i.e whether you want to drive online sales or increase offline store traffic. In the other half, we focused on the design & creative side of the campaigns.

Live session in progress

Teams were made consisting of 3 to 4 persons. Each team had one person from performance marketing, one from the design department, and also from the brand side. The idea was to learn the Ramadan insights and develop a strategy to capitalize on upcoming Ramadan campaigns.

Brainstorming Ideas Ramadan Campaign

Teams were given a scenario as a problem statement and they had to come up with a solution for their brands aligned with their business objective. During both exercises, the teams had to select advertising products according to their objective and then create a demo campaign, a small video from scratch with the assets they had.

Presenting the campaigns

Teams were given 45 min for each exercise to develop the campaign & strategy and then present to everyone where evaluation based on a point system was done by the Facebook team.

Clients receiving memento

Clients received momentos starting left top Beechtree, Bonanza Satrangi, Maria.B, Molt Foam, Servis Shoes & Zeen Woman.

Here are some learnings:- Develop a measurement plan for your business- Understand shift of consumer trends during Ramadan- Map your customer journey using a full-funnel approach- Create personalize content for each stage of the funnel- Identify the platform where you want to reach your customers- Analyze data & assign credits to each customer touchpoint to evaluate the performance

Overall, it was a great workshop with a lot of learnings. Hope to have such sessions again in the future.

2/15/2023
IT Staff Augmentation – Best Model for Outsourcing Software Development
5 min read

In this era, with such advanced technological developments and communication technologies on board, in-house hiring employees are no longer the necessary way for a business to be successful. The rise of globalization and recent developments in technology has made it possible to hire remote international teams (aka Staff Augmentation) without any hurdles or risks. It’s a new normal, especially in IT and software development industry, where more and more IT-driven businesses are making transitions from mainstream in-house development to IT staff augmentation.[lwptoc title="IT Staff Augmentation – Best Model for Outsourcing Software Development" skipHeadingLevel="h1,h4,h5,h6"]In this blog post, we are going to explore in-depth aspects and benefits of staff augmentation.

Staff Augmentation Model – Definition

The Staff Augmentation Model simply means extending an in-house work team by hiring experts on a short or long-term project basis. It means that you can fill up a team’s skill gap by hiring dedicated experts to fulfill specific project requirements and curb the cost, time, and liabilities of recruiting in-house employees.Specialized talent sourcing agencies provide an opportunity for the businesses to explore dedicated experts willing to join their project. The fact that this staff is employed and managed by the agency also means a robust and quick onboarding process without tackling HR-related issues.These firms hold a database of experts’ profiles; you can opt to expand your staff with dedicated developers confidently. Choosing to cooperate with a talent hunting portal frees you from the headache of staff finding, onboarding, and retention. The practice of outsourcing is more beneficial for the businesses that need to run the hiring process more frequently to expand their existing staff with professionals having different levels of skills on a project basis, either short-term or long-term.

Contemporary Trends

Outsourcing and staff augmentation holds a substantial volume in the global economy’s revenue. As in 2017, the outsourcing market amounted to around $89 billion globally. Over time, more and more businesses are starting to outsource to focus on their core business processes, solve capacity issues, and improve service quality.

Advantages of Using IT Staff Augmentation Services

To spare time and cost, businesses are making smart moves towards staff augmentation. This type of outsourcing opens new corridors of opportunities and growth no freelancers or in-house team can offer, such as:

  • Lower development costs
  • No recruitment hassle
  • Lower operational costs
  • Less legal liabilities
  • Access to the rare and needed specialists
  • Increased output and team size
  • Flexibility

Let’s discuss in detail what they are;

Development Costs Cutting

The primary advantage of staff augmentation and remote development teams is significant cost-cutting. Your remote team members will most likely require lower salaries if they are based in Eastern Europe or Asia, where the cost of living is much lower than in the US and UK. It will save a huge overall expenditure.Another reason is well known to everyone that recruiting in-house employees in countries like the US is very expensive, especially when it comes to software engineers and developers. The main reason is the fringe benefits that employees demand, such as social security, etc. The bottom line is, inter-continent staff augmentation is a smart way to cut down development costs.

No Recruitment Hassle

As soon as you contact the IT staff augmentation agencies, all the search & recruitment work become their responsibility. They search for qualified candidates that will suit your requirement criteria. The only segment of the hiring process which remains on your part is final interviewing and selection.

Also Read: When to Hire an Agency for your Software Development?

Less Operational Costs

Workstation space, equipment, taxes, bills, etc. – all of these things sum up to generate a notable portion of operational expenses, especially in Western countries. With inter-continental staff outsourcing, the operational costs drop significantly. Therefore, by opting for staff augmentation, you can decrease your operational costs by a notable margin.

Less Legal Liabilities

Recruiting people always involves legal liabilities and lengthy documentation. Taxes, payroll, fringe benefits, all of these things push such liabilities. By using staff augmentation, the outsourcing firm serves as the legal employer of your developers. Therefore, the outsourcing firm bears all the legal liabilities and handles all the paperwork on their own.

Gateway To Opportunity Corridor

The other notable advantages of staff outsourcing include direct access to the desired developer, which you cannot find in your city, region, or country. The reason is you might not be searching for the right expert at the right place. In such a scenario, you can always find the right remote professional at a lower cost. Staff augmentation companies open gateways for direct access to such professionals.

Improved Output

Fewer development costs allow you to hire more developers who can accelerate your project by increasing your output per unit time. Consider an example of the same expenditure: either hire 10 US-based developers or 16 Asian developers with the same expertise and experience.

Flexibility

Last but not least, remote staff outsourcing enables you to become more dynamic with geographical and time flexibility. For instance, there is an urgent wake-up call due to a critical issue that needs to be handled; your remote developers can deal with it while local programmers or developers are still out of reach or sleeping.Some people think that staff augmentation makes their projects or companies more vulnerable, while the reality reveals the polar opposite. They make you more flexible and dynamic while allowing you to cut budget and time allocation to unnecessary and lengthy recruitment procedures, etc.

Important Aspects of IT Staff Augmentation

Along with the apparent advantages, you also need to explore some important features of this expanding cooperation model. Let’s see what they are:

Protection of Intellectual Property

You want to be confident that your intellectual property remains safe. For the sake of this privacy, the agreement you sign with an outsourcing firm must involve NDA (non-disclosure agreement).Keep in mind; your remote developers will possibly be having the same access and control over the system and data as your full-time employees have. So it’s crucial to ensure the safety of confidential data by making sure they don’t misuse it.

Legal Agreement

The outsourcing firm remains the legal player of your team when it comes to hiring remote developers. Although they work for your facility and serve as your team members, the outsourcing company is the one who hired them officially. That’s why it’s important to clearly define each working group’s domain of responsibility in the agreement.

Transparent Charges

In normal practice, the outsourcing firm should charge a flat monthly fee for every developer it provides. The fee should include the actual pay and the company’s service charges. Such terms and conditions related to payment must be transparent.

Conclusion

IT staff augmentation provides businesses with the benefits mentioned above and opportunities when utilized correctly, as we discussed. Less development and operational costs, less legal liabilities and documentation, no burden of recruitment, increased output, and more flexibility are some of the key advantages you can enjoy by choosing the IT staff augmentation services.

2/15/2023
IT Outsourcing Trends for Growing Companies in 2021
5 min read

2020 happened to be a catastrophic year. Amid the COVID-19 Pandemic, counties worldwide started implementing containment measures by announcing strict lockdowns and curfews that pushed their economies towards economic strangulation. IT Outsourcing trends have been altered and upgraded since strict lockdowns in difficult economic conditions are implemented. That has badly influenced the performance of businesses of all sizes.Adaptation is the key to survival. In these times of crisis, every company had to adapt or die. It led to the evolution of technology trends to meet the rapidly shifting needs of consumers, operations, and existing systems.[lwptoc title="Technology Outsourcing Trends for Growing Companies in 2021" skipHeadingLevel="h1,h4,h5,h6"]These unexpected and sudden shifts are also affecting software and IT outsourcing trends and demands. Companies are bound to revise their existing operational methods and teams to counter the economic hit man still knocking at the door as COVID-19 is yet to be controlled. It’s still uncertain to predict what might happen in 2021 if the world comes back to normal or not.

IT Outsourcing Trends for Growing Companies

This blog post will let you explore the key trends crucial for growth in 2021, as these trends have already shown some proven statistics in recent times.

Remote Work Teams

Despite the lockdown, the total IT budget rose from 12.7% in 2019 to 13.6% in 2020. Let’s discover how. The pandemic has pushed more and more businesses to hire remote staff and work teams.The World Economic Forum claims that the number of remote workers is set to double in 2021. This significant shift towards remote work impacts the tech industry more than other sectors, as a report by Avasant reveals that middle-sized tech companies have been the largest contributors to the growth of the IT outsourcing industry in 2020.The topmost benefits of hiring remote teams include cost-cutting and flexible work times. Both the factors are crucial for the growth in this pandemic-rich environment.Amid the economic crisis, cost reduction is the topmost priority for every business to remain fiscal positive. Allowing your team to work remotely or hire external remote teams for a project promises a notable cost reduction.Despite lockdown measures, the businesses need to keep working to make timely deliveries which can only be made possible by allowing workers to work remotely in flexible hours. Secondly, recruiting offshore employees enhances productivity. Hiring foreign talent can bring diversity and efficiency to a team.

Edge Computing

Edge computing is happened to be a game-changer in the tech industry. In 2021 it will experience not only continued growth but its integration in even more sectors of business. Let's discuss what Edge computing is meant. Edge Computing allows data processing on mobile or IoT accessories. Instead of transferring the raw data to centralized databases for processing, it will enable remote locations to read data in real-time.

Also Read: When to Hire an Agency for your Software Development?

For instance, suppose your business is collaborating with a software company that has developed the system to check if someone is not wearing a surgical mask. In a mainstream routine, cameras would be placed in all corners of the building to transmit video recordings to a centralized database for machine learning mechanisms. With Edge Computing, these video images are processed at the camera, and the results are then transferred to the centralized database as a readily available result. The cost, time, and memory saving are significant.Edge Computing will be dominating every field and area in the near future, and your IT team will require learning the skills to implement it. If your employees are not capable enough to do so, there are several companies from where you can outsource to make it work for you.

Artificial Intelligence

Artificial Intelligence (AI) and Machine Learning (ML) are some of the topmost emerging areas of IT. AI helps your businesses in several different ways, such as:

  • You can make accurate predictions about what customers will buy by extracting useful insights from their buying patterns.
  • Implement Robotic Assistance in the form of Voice, Speech, and Facial Recognition algorithms
  • Organize unstructured data without human assistance
  • Automate your eCommerce platform
  • Add additional capabilities to your product by introducing intelligent devices and systems.
  • If technology is the race, then AI is the fastest car you can ever have to win against all the rivals. Don’t hesitate to adopt this emerging trend of AI. The longer you wait, the further you’ll be left behind. 2021is here, and we will be able to experience exponential growth in the field of AI.

Mobile Apps

The majority of consumers in the world choose mobile-based platforms when it comes to internet surfing. More and more people are making transitions from traditional platforms like desktops and laptops to mobile devices only, and the trend will continue in 2021 and onwards. According to Stat Counter, mobile device usage currently occupies 50.88% of the total market share, while PCs stand 46.39%.How can your company utilize this trend? Make your website or eCommerce platform mobile-friendly. Move one step ahead and introduce the android or IOS application of your platform. It will attract the attention of more and more users.As more and more people desert traditional desktop systems, the best route to success is a mobile-friendly website and a mobile app. If your tech department fails to deliver, you need to outsource the development facility.

5G Network

Only a year after being available to consumer markets, the global 5G network’s value is around $41 billion. This overwhelming success and continuously expanding 5G technology have brought futurists to conclude that the 5G industry will continue to rise with an annual growth rate of 43.9% from 2021 to 2027.What makes 5G Network one of the largest tech support around the globe? Two major reasons for such overwhelming growth are:

  • The number of devices connected to 5G
  • The speed of data exchange

According to Statista’s prediction model on the number of 5G users worldwide (by region) in 2021–2025, the 5G network will be notably functional in China and the North American region in 2021.Due to the promising speed of superfast 5G technology, businesses can develop robust IoT systems that bring manufacturing, transportation, and other systems to the shared platform and improve the efficiency and productivity of their business.

Cloud Services & Distributing Networks

While the current market value of cloud computing systems has achieved a notable mark of $180 billion globally, the SaaS alone is expected to generate $113.1 billion in revenue in 2021. The PaaS, SaaS, and IaaS markets show annual growth of 24%. In the next two years, the global cloud computing market is expected to reach $623.3 billion.These statistics are enough to convince anyone to replace their existing systems with cloud-based technology. While migration to cloud storage is challenging and costly, more and more companies are planning to transition from centralized to distributed data storage facilities.Cloud computing promises more data protection, faster operations, and the opportunity to improve business processes by allowing easy and trouble-free implementation of various business apps.

Cybersecurity

Zion Market Research predicts the cybersecurity market to attain a net worth of $181.77 billion in 2021. By the year 2022, cyber insurance is expected to mark a $20 billion market share.As businesses are now forced to work remotely, especially after the rise of the COVID-19 pandemic, they become vulnerable to cyber threats without proper cybersecurity protocols and measures. The 2020 HLB Cyber Security Report shows that 65% of British tech companies had their systems been breached or exposed during the lockdowns.According to a report by HLB, the other side of the coin reveals that 55% of (polled) companies are gearing up for spending more on cybersecurity in 2021.No doubt cybercrime is causing immense damage to businesses in the same way a need for the implantation of cybersecurity is also increasing.

Conclusion

The trends above are much obvious, especially to those observing closely what’s evolving and shifting in the contemporary market and within the domain of IT. If you want improvement in your conventional business process, it’s time for you to station these technological trends. COVID-19 has left us no choice but to trust and adopt modern technologies. If you don’t consider these IT outsourcing trends for your business, you could be left behind.

2/15/2023
Top 5 Skills That are Being Outsourced Globally in 2021
5 min read

Outsourcing has been transforming the global industries in the past few years. It is rapidly being accepted and adopted worldwide, and according to experts, it will only show growth in the near future.

  • Around 300,000 jobs are outsourced by the US annually.
  • The top reason for outsourcing (70%) is cost reduction.
  • The total IT budget in 2020 grew from 12.7% in 2019 to 13.6%.
  • 58.8% of US marketers saw no covid-related changes in the outsourcing marketing activities.
- CapitalCounselor.com

To be an expert in any discipline needs the core knowledge of that field and adequate experience. A single person cannot have expertise in every single field.

a person managing multiple tasks

Image Source: nTask

The way some businesses operate these days by overburdening a single person with a variety of different tasks, even those that he has not much idea of, prove into their downfall. In this way, quality is compromised a lot. The solution to such a situation is outsourcing.[lwptoc title="Top 5 Skills That are Being Outsourced" skipHeadingLevel="h1,h4,h5,h6"]Businesses should be open enough to work with freelancing teams or individuals. In this way, the task is assigned to the expert in that area resulting in beneficial outcomes. In this article, we will discuss the Top 5 Skills That are Being Outsourced these days.

Top 5 Skills That are Being Outsourced in 2021

1. Infrastructure Management

Outsourcing to an infrastructure supplier of equipment such as hardware, servers, and network systems will help the businesses and organizations cut costs and labor.Building your infrastructure from scratch is expensive and difficult. Not only does it require high costs, but also extra maintenance by skilled IT professionals. Start-ups and small enterprises may minimize their expenses by outsourcing IaaS since the infrastructure service provider owns facilities and is liable for maintaining and debugging systems.

infrastructure service outsourced

Image Source: FileCloud

You can easily scale your infrastructure on-demand as your provider will already have the resources, tools, and expertise, and you will also enjoy improved regulatory compliance.The adaption of IaaS (Infrastructure as a Service) helps in business growth allows the team to focus on improving their products rather than worrying about maintaining and handling a huge system.

2. Graphic Designing

Graphic designers are known and revered for their skills and the latest editing tools to deliver their services. They are blessed with an artistic sense to wrap their designs with messages.Outsourcing these projects ensures that you can count on a professional graphic designer with tools and expertise to produce a professional image for your business.A graphic designer can guarantee the desired combination between text, image, font, background, colors, and decorative elements to positively impact your customers with your business's messages.

graphics designer services outsourced

Image Source:Penji

Graphic software like the Adobe product suite can be very costly to buy and maintain. Professional Designers already have all this software to deliver their services, so you will have to pay them for their service and save yourself from buying expensive tools.

Also Read: When to Hire an Agency for your Software Development?

Every designing job requires a different range of skills and experience that all graphic designers can not manage. You can employ a professional for each of your requirements through online outsourcing for the best results.

3. Website Designing

A well-designed website is the need of the hour these days. Your website contains all the essential information about your business and directs your clients to your products, services, offerings, promotions, etc. If you already own a website, but it is not working well for your business, you must consider a redesign.You should analyze to check the things that need to be on your website. After the analysis, you can move ahead by making a budget plan and then looking for a professional team or individual to outsource it.

web designer services

Image Source: SDETech

Outsourcing website design and redesign allows immediate access to almost anything from IT professionals to advanced technology you need for a successful project – without the cost of hiring and training an in-house team. The right outsourcing team or individual can help you make the website stunning, user-friendly, and suitable for your business.

4. Virtual Assistants

A business owner has tons of responsibilities under his shoulders; he should focus on the most critical tasks rather than handling the littlest problems. A virtual assistant helps you to use your resources towards what is essential to you.A virtual assistant can help you save time by taking charge of everyday tasks and working quicker in simplified ways.

virtual assistant services outsourcing

Image Source: SDFSystems

Most Virtual Assistants are well experienced in a range of business processes and will help you find cost-effective approaches to operate the organization and save you money where necessary.You might invest a lot of money contracting to multiple providers, including social network administration, newsletter promotions, credit reporting, event management, and so on. All of these costs add up to a significant number. Most virtual assistants have several years of experience and offer their skills to handle all these activities for you – with absolute accountability.

5. Social Media Marketing

Social media is an enormous marketing opportunity for businesses because of its popularity. Outsourcing your social media marketing will benefit your business in myriad ways.Social marketing campaigns can boost your brand's visibility, help you gain new customers, and earn your current customers' trust.

social media services outsourcing

Although there isn't any fixed method to help your social media profile attain the best position, it is suggested to rely upon an experienced professional to market your products and services.

By the end of 2021, the overall value of outsourced IT services will surpass $413.72 billion.- (Daxx) (Statista)

One may think that he can manage his social media himself. Although most people are acquainted with the basics, a social media marketer knows the methods, tricks, and tips to market your product in the way that a rookie can't. Plus, handling this job to a professional will save you loads of time and take the extra baggage off your shoulders.

Closing Note

We have discussed outsourcing business services in this article and conclude that outsourcing benefits your company or organization and saves you costs and time. It lets your in-house team focus on the crucial tasks and gives you ease in terms of scalability, new services, etc.

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