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Ramadan — the month of festivity, celebrations & SHOPPING. Its undoubtedly Pakistan’s largest shopping season. So, the need to understand the shift in the way millions of Muslims think, search, and purchase is necessary. This presents an opportunity for brands to connect meaningfully online with the right audience.

Shopistan organized an exclusive workshop for its clients in partnership with Facebook back in 2019. The primary focus of the workshop was to better equip our clients for Ramadan — the biggest season for Pakistan’s retail.

The key objective was to work collectively and understand user behavior during Ramadan & plan campaigns/launches accordingly. The workshop was divided into two parts. The first half was dedicated to choosing the right advertising product mix according to your business objective i.e whether you want to drive online sales or increase offline store traffic. In the other half, we focused on the design & creative side of the campaigns.

Teams were made consisting of 3 to 4 persons. Each team had one person from performance marketing, one from the design department, and also from the brand side. The idea was to learn the Ramadan insights and develop a strategy to capitalize on upcoming Ramadan campaigns.

Teams were given a scenario as a problem statement and they had to come up with a solution for their brands aligned with their business objective. During both exercises, the teams had to select advertising products according to their objective and then create a demo campaign, a small video from scratch with the assets they had.

Teams were given 45 min for each exercise to develop the campaign & strategy and then present to everyone where evaluation based on a point system was done by the Facebook team.

Clients received momentos starting left top Beechtree, Bonanza Satrangi, Maria.B, Molt Foam, Servis Shoes & Zeen Woman.

Here are some learnings:- Develop a measurement plan for your business- Understand shift of consumer trends during Ramadan- Map your customer journey using a full-funnel approach- Create personalize content for each stage of the funnel- Identify the platform where you want to reach your customers- Analyze data & assign credits to each customer touchpoint to evaluate the performance

Overall, it was a great workshop with a lot of learnings. Hope to have such sessions again in the future.

The Google Analytics 4 (GA4) has changed the whole analytics epoch. This short article will explain how google analytics 4 replaces the goal with conversion events.

These events/goals are very special because we can share them with Google Ads to optimize the advertising spend. (for example, you’re aiming to optimize your campaigns for Lead Submission Event)

Both goals and conversion events utilize the same motive: to track a visitor’s activities that are key to your business.

Why GA4 is different?

Google Analytics 4 is an event-based tool, with the concept that any interaction can be captured as an event. On the other hand, Universal Analytics is based on sessions and the principle of a session is not highlighted in GA4 as it was in the legacy versions.

The motive of a goal is very simple just to provide you information about a specific action during a session. The legacy version of GA only shows you a count of goal completions against the sessions. Goals do not increase if the action was completed multiple times during the session.

In GA4 a conversion event describes the user action. If the action occurs multiple times within a session, the count of conversion events will increase with each. This aligns Google Analytics with the industry-standard approach for measuring conversions and the Google Ads conversion code already works this way (as you can see in the screenshot below).

Important limitations of Conversion Events:

In the Universal Analytics of Google Analytics, you could create 20 goals per view.

However, Google Analytics 4 does not have views. For that reason, google provide you to place 30 conversion events.

The Acquisition reports include a Conversions column that is similar to the Goal Completions column in Universal Analytics. However, we have a dropdown that allows us to choose a specific event.

Additionally, the conversion metric has been added to the Exploration Report. You can incorporate this metric with “Event Name” as a dimension to see all of your conversions in a custom report.

Ramadan is about to start - one of the biggest shopping seasons in Pakistan’s retail. Retailers plan to capitalize on this season to generate max sales. But due to COVID-19, the government has again imposed a ban on shops to be opened for a short period of time during the day.

Many brands have opted for a discount strategy to pull the traffic on their websites especially Gul Ahmed. The brand is offering Clearance sales since COVID-19 first hit Pakistan and it's still going strong. It’s a good strategy to liquidate the stock but at the same time, it hurts the brand's image as well.

Our digital & e-commerce specialist team at Shopistan.pk approached this use-case differently and tried to develop a solution in which we are liquidating the stock without having too many discount/promotion campaigns.

Let's look at an example of similar fashion brands like Gul Ahmed and Khaadi. The brand is fashion retail which offers clothing & accessories for women & men. They had the same problem, wanted to flush their stock to generate cash-flow but without affecting the brand.

First, we sorted inventory into the following group. (how to make such product sets)- Women full price items- Women discounted items- Men full price items- Men discounted item- Women discounted clothing- Men discounted clothing

Using Facebook’s catalog sale product we ran the campaign based on the above-segmented inventory and got some awesome results.

Problem was to flush old discounted summer stock. The usual solution to this sort of problem is to offer huge sale campaigns. We didn’t want to opt for that since, in the long run, it hurts the brand’s image and also we consider ourselves as technology experts and wanted to come up with a more creative and technical solution.

Fashion e-commerce has seen a huge growth in the last couple of years. Fast-moving fashion is now considered the same as perishable goods with a very limited shelf life.

If a user goes to a website and views a product but doesn’t complete the purchase then it's a missed opportunity and we should re-target the user with a window of 7-day window to make a purchase out of him.

We decided on using up-sell logic through the Facebook catalog ads. We wanted to somehow show customers fresh stock inventory (in which he showed interest) for 7 days and if during that period, if he didn’t interact with that ad, we wanted to show him similar products but at discount.

It was easier said than done. Since Facebook doesn’t allow such complex targeting in its built-in up-sell product, we decided to use custom rules. That was the hardest part. We came up with various combinations but nothing worked. Even had a detailed session with our Facebook account manager but couldn’t come up with a reliable solution.

Finally, after a lot of internal brainstorming, we came up with a combination of custom rules that actually worked

Using this strategy our clients are able to liquidate their stock even on mark-down price but without announcing a sale campaign to maintain the brand image.

In this digital era, organizations are adopting more efficient ways to meet software-related needs. The undeniable reason is due to the ease of outsourcing a software development team which enables businesses to hire the best team locally as well as remotely.Outsourcing has been around for a long time, as companies and individuals always look for cost-effective means to handle certain business processes. In the past, businesses used to outsource only a few and mainstream things like customer support, accounting, hiring, etc. But now, software outsourcing is at its new peak.[lwptoc title="When to Hire an Agency for Your Software Development Needs?" skipHeadingLevel="h1,h4,h5,h6"]Businesses around the globe have come to realize the benefits of outsourcing. In 2019, the worldwide market value of IT outsourcing is USD 92.5 billion. This significant amount of cash outflow shows that many organizations are keen to make transitions and are already transferring Software development operations to external parties. As a result, these external teams have turned to act as business partners instead of just software vendors.

Why Do Companies Outsource Software Development?

Cost-cutting, focusing on core business functions, and solving capacity issues are the primary reasons that make companies outsource a software development team. Below are the statistics that show the percent of key burdens handled by software outsourcing.

Challenges (Percentages % based on Priority and Weightage) in Managing Software Project Development at your own:

Software Development Outsourcing Trends Emerging in 2021

The outsourcing industry continues to evolve at a rapid pace, and like every year, there are specific trends that have been expected to perform well in the upcoming year and have already started giving results, such as:

Robotics and AI

The singularity is near. AI and Data Science are becoming the priority of almost every business owner when it comes to filling IT voids. The dependence of our world to rely on AI to automate processes is increasing day by day. There is a prediction that by 2040, almost 50% of the job roles in the US will be replaced by robots. In the context of outsourcing, businesses have to deal with the problem of maintaining the balance between assigning recursive tasks to machines and non-recursive roles to humans.

Also Read: Software Outsourcing – What Is It And How To Do It Well?

Social Media

In the ongoing era, almost everyone is active on social media platforms. For instance, Facebook alone has 2.3billion active users for now. It becomes easier for outsourcing companies to find their potential customers and interact timely. Whether any company that sells software provides outsourcing services, it has a rich presence on social media platforms. In the modern times, Internet-driven world, any business or individual who wants to search for any opportunity or resource uses social media to check for rating and the best alternative available to them. The modern social platform’s algorithm works in such a way that it automatically connects you with the support or service you are wandering for.

Cloud Computing

Dealing with storage issues is one of the most costly and critical parts of any software project development. The new world is making it mandatory for organizations to deal with an ocean of data to find valuable insights and patterns. Even if you are an entrepreneur, you need to save every detail of your customer and business process while ensuring its safety. This is where IT outsourcing companies come into action.With cloud computing, businesses can rent out IT infrastructure to utilize the server and storage space of third-party providers, without having to invest a large amount of money for developing their technology or server.

Conclusion

Software outsourcing has removed the curtains from new and obscure corridors for the upcoming talent of the IT world. It has also helped the businesses in several ways the most prominent one from them is “cost-cutting.” By doing so businesses can invest their time on more crucial and core business issues rather than opting for a lengthy process of hiring, managing, and motivating a whole new team. Get in touch with us for consultation if you are planning to outsource software development for your business or agency.

March is here & in Pakistan, ’Tis the season of LAWN. Some brands have launched their collections and other plans to launch soon. Brands are advertising heavily on all channels including TV, Radio & Digital in order to capitalize on the hype. Everyone wants to stay on top of consumer’s minds.

At Shopistan, we excel in providing Ecommerce Solutions to our clients, efficiently managing their spending to maximize ROI. We strive to deliver maximum performance and in e-commerce, performance is synonyms to PURCHASE. Our core strategy for this season is to focus on the Pay for Conversion model. This model allows advertisers to only pay when there is a conversion contrary to the other bidding in which the system charges on impressions or click.

Pay for conversion model also allows advertisers to deliver the results at the lowest possible cost. The ad account must have more than 100 conversions in the last 30 days to use pay for conversions. Also, the ad acct needs 90% of your conversions to occur within less than 7 days after someone clicks your ad.

This should be the go-to strategy for any e-commerce business because it’s aligned with the retail’s core objective. We applied this approach on Beechtree a while back and its success was mentioned by Google in a recent e-commerce case-study. Read point 3 “connect with your customer at different stages of their purchase journey”.

By using pay for conversion we were able to automate our campaigns and reduce the advertising cost. The system uses machine learning to target the audience, we don’t have to create audiences.

A majority of dropshipping businesses fail because they can’t filter out the right dropshipping trends and trending products to sell online. With plenty of products already available in the market, finding one that sells easily with high-profit margins is difficult, especially in such a competitive environment.

In such a scenario, the only way to make more money is to be unique, attentive, and experiment frequently.

How to Find Products to Dropship

1. Brainstorm Dropshipping Trends

1. Refrain from starting your business blindly. Your first picks could be from the products you personally like or the things you see while scrolling down social media. Using platforms like Google Trends can unleash new possibilities and help you in choosing the right product to invest in.
   Write down the ideas, plan the strategy, and don’t hesitate to rethink. Don’t skip this step, as it provides a foundation for the next steps.
2. Potential of Social Media
3. There are over 100 million products on social media platforms and these products can easily be sorted by price, popularity, categories, etc. Pinterest and Instagram are often left untapped during research, but these platforms are valuable for extracting insights about the market and filtering out the currently in-demand and trending items.
   Sign Up on these websites. Subscribe to different hashtags and pages. Observe what people like the most and add those things to your dropshipping list.When you keep yourself up to date with the dynamic needs and hobbies of the world and people around, you’ll subconsciously get an idea about the products that can generate considerable profit margins.
4. Observation Is The Key
5. Observe your surroundings, your workspace, and communities around you to explore what’s trending.Make a list of products that people can’t afford to live without. Categorize the needs and wants that can make life easier. Observe which products are hard to find in the supermarket. This is how you can make a difference by just observing smartly.
6. Overthink Scenarios

1. Start using your life events as a data generator for your product ideas. Stay conscious and make the best use of opportunities. Lots of product ideas can definitely come to mind while making a travel plan or planning a wedding event etc.
   Once you adopt this routine, you’ll start to list out hundreds of products with high margins each day.
   Stay active while filtering out the right products from your surroundings or your thoughts, as you will be continuously thinking about the best dropshipping products, you can lose some of the ideas in-between. To counter this error, you should carry a notebook and don’t forget to write what you think.
2. Keyword & Google Trends
3. Do not ignore the potential of Keyword tools and Google if you’re going to use Google Ads as a marketing medium or if you’re trying to optimize your page or site to increase traffic and reach.
4. Rethink your product and plan. Enter each product name and alternate names into the Google Keywords Analysis tool. The application will then automatically generate data about how competitive the keywords are. It will give you an idea about the overall competition in-between your product and profit.
   Visit trends.google.com and repeat the same step here. Input the name or alternate name/slang of your product into the search bar and discover the insights of the trends with the help of search volume.
   This practice will again help you to filter out which products or categories are currently trending. You can also check the demand for the ideas and products of your choice using these methodologies.

Trending Products To Sell In 2021

Below is the list of top trending products to sell in 2021.

• Portable Blender
• Spider Nail Gel
• Wireless Phone Chargers
• Face Shield
• Phone Lenses
• Inflatable Pet Collars
• Eyeshadow Stamp
• Strapless Backless Bra
• Child Wrist Leash
• Front Facing Baby Carrier
• Car Phone Holder
• Home Security IP Camera
• Wifi Repeater
• Drone Camera
• Posture Corrector
• Electric Soldering Iron Gun
• Pump Wedge Locksmith
• Bohemian Earrings
• Manicure Milling Drill Bit
• Flexible Garden Hose
• One Piece Swimsuit
• Fly Fishing Quick Knot Tool
• Breathable Mesh Running Shoes
• Waterproof Eyebrow Liner
• Non-contact Infrared Thermometer
• Cat Massage Comb
• Portable Electric Ionic Hairbrush – Summer Product
• PVC Inflatable Beer Pong Ball Table – Summer Product
• Home Ice Cream Makers – Summer Product
• Beach Towels – Summer Product
• Baby Kids Water Play Mat – Summer Product
• Pocket Scarves – Winter Product
• Winter Coats – Winter Product
• Shoe Dryer – Winter Product
• Touchscreen Gloves – Winter Product
• Waterproof Pants – Winter Product
• Bear Claws – Spring Products
• Hiking Backpacks – Spring Products
• Minimalist Wallets – Spring Products
• Waterproof Shoe Cover – Autumn (Fall) Product
• Hooded Raincoats – Autumn (Fall) Product
• Cable Chompers – Autumn (Fall) Product
• Plush Blankets – Autumn (Fall) Product
• Portable Car Vacuum
• Baby Swings
• Matcha Tea
• Eyebrow Razor
• Seat Cushions
• Phone Tripod

Salient Features Of The Top Trending Products To Sell In 2021

Below are the top characteristics of the best trending products to sell in 2021:

• Make sure that the product you have opted to sell is unique. It is difficult to find a similar clone of your product. Or, it should not be readily available in the local market. If your product is unique and purposeful at the same time, people will definitely show interest. It means the demand will go up.
• Make sure that consumers won’t be able to find the actual price or cost of the item you are selling. Most of the immature dropshippers are buying products from AliExpress or Amazon and selling these products online in their stores. Customers nowadays are smart and aware. Make sure that consumers won’t be able to find the actual price or cost of the item you are selling.
• You have to cash the opportunity of unavailability and demand. Make sure the product is not available within the country or region where you are operating. If a certain item is available easily then why will people consider shopping online?
• On average, drop shipping items range between $10 & $40, keep this price range in your mind before setting up high prices. This is because people can refrain from spending a higher amount on online shopping due to the fear of scams. With high prices, you will be making people skeptical and push them away. Customers will end up comparing prices on other online stores and buy from where the price is cheaper.

Categories for Trending Products to Sell In 2021

Now you have an idea about the characteristics of trending products, here is a list of those products that can increase your margin up to 300-400 percent in 2020-2021.
There are always some categories that can earn you more profit. People are always searching for these specific categories. Hence, some of these categories that promise the most sales are listed below.
Since everyone knows about these trending items. Some of these best selling products online may not turn out to be a profit generator for you. The reason is everyone following the same strategy. When everyone knows about top dropshipping trends and tends to sell trending dropshipping products, it increases the supply traffic and people will have a lot of options to buy, and sellers have a lot of competition to break. That’s why the list of trending categories of 2020-2021 is important to make a decision about the right dimension and choose the right product of your choice from the trending categories, which you think you can sell easily in your target market.

• Shapewear
• Travel accessories
• Healthy and beauty products
• Smartwatches
• Health Care
• Skin Care
• Hobbies and Craft
• Lamps and Shades
• Mobile Accessories
• Pet products
• Fine jewelry
• Sleepwear

All the products can be sold easily on eCommerce stores like AliExpress, Amazon, and eBay. All these categories are rich in most sold products online and are currently trending everywhere. You can also make a profit out of these categories with the right strategy just as these eCommerce stores do.

Conclusion

As an eCommerce entrepreneur, you need to develop an efficient and transparent product selection process to filter out which items can actually earn you a profit for your startup.
People often start dropshipping with the trending but easily available product, which makes them lose their competitive advantage.
Filter out the trending products, search for availability and competition, and then decide accordingly what products to sell. A well-researched product and strategy can generate a high potential profit for your businesses or you’ll end up getting frustrated and leave the room as most entrepreneurs do.
Keep in mind, there always exists a space to learn and improve. Keep testing and improving and don’t be disappointed if you need to search for other ideas before you find success. This is where most of the people leave the room for dedicated ones.

In this article, we'll discuss why Agile for software development is an ideal approach while working remotely. Being Stuck in traffic, face-to-face demonstrations, and meetings, and a little gossip session at the coffee table in office – Before 2020 this was a routine for every employed individual. After COVID-19, to contain the spread of the virus, people around the world are forced to work remotely from their homes: a new normal for the world. To fulfill the communication gap, conventional teamwork routines need to be revised. Although remote work is not part of agile methodology like scrum, the adaptation of agile methodology can make remote work more efficient.

Benefits Of Scrum and Sprint

Agile Methodology is based on procedures like Scrum and Sprint meetings. Sprint meetings are carried out to schedule activities for the near future. The breakdown of the whole project into sub-tasks allows the stakeholders and product owner to mutually plan the deliverables for the upcoming weeks. Scrum meetings are scheduled daily with the team in which every team member demonstrates the progress of their part and any possible blockage. All these reports are shared with the product owner to avoid any redundancy or clash. Remote teams specifically enjoy the perks of this methodology as it doesn't leave any void for errors caused by miscommunication and the progress of remote team members can be easily monitored with this methodology.

Agile Methodology In A Nutshell

Agile methodology was originally designed for software development now used in many other fields to improve productivity. The methodology first coined at the start of the 21st century as mainstream project management practices experienced the defects in the waterfall model while dealing with lengthy and complex projects. The waterfall model is a linear model that completes a project by finishing one phase after another whereas the overall roadmap is already determined at the start of the project. On the other hand, the agile methodology provides a dynamic roadmap, due to its adaptability and flexibility.

Benefits of Agile for Software Development

Since Agile Methodology can be implied to any area, it has become crucial for remote teams to follow the Agile Development Methodology, which has brought up modern-day Remote Agile Teams. Let’s discuss in detail how Agile Methodology benefits remote teams.

Transparent Objectives

While working with remote employees the product owners usually fail to create clear milestones. Instead, they just order a product or service, and when things crash both sides experience failure. While with Agile the product owners partially act as stakeholders (due to scrum routine) and the whole team set up the roadmap for the project by setting out clear milestones. This level of flexibility allows the remote teams to work from different continents and remain goal-oriented. Making milestones clear also assists in dodging most of the probable hurdles by filtering out the inputs and output first.

Diversity and Freedom

Remote teams can enjoy the overwhelming diversity and fully acknowledge the overall mindset of other team members. Isolated team members lack the same level of creativity and experience which can be very useful for the growth of themselves as well as the organization. Agile supports sharing ideas as it provides an organized base to get the work done as per requirements. While Agile is not immune to the changes that the team suggests thus promote diversity by enabling the freedom of expression for all remote teams.

Flexibility

The primary feature of Agile for software development is flexibility as seen in all other features directly or indirectly. Due to remote work, it becomes mandatory to go for it. Remote teams have different skillsets and working taboos but if we allow the agile methodology to join the room all teams can be made flexible and co-operating. Agile Teams and product owners become more synchronized for successful and on-time completion of the project and due to flexibility offered by Agile methodology, any undesired or unpredictable circumstances can be foreseen and avoided.

Time Factor

A project is defined as something that has a starting date and an ending date. It shows the importance of the time factor in any project. Agile promises you the opportunity to do the work done within the designated time frame. By adopting the agile methodology you get a more picture of milestones and a transparent roadmap with the flexible team so you can surely meet the strict deadlines and it becomes much easier for the remote teams to make timely deliveries.

Reduced Risks and Errors

Remote work routines are highly vulnerable to errors and damages because of communication gaps and time zone differences. But working with dependable Agile Teams, you can dilute the risks of failure. It can save the project from any plausible damage. From the investment risks to productivity risks these risks are not a problem anymore due to the immense level of transparency and connectivity by agile methodology. Primarily due to consistent feedback and responses from the product owners, the risks for any kind of imbalances or damages afterward can be eliminated simultaneously and it also paves the way for the team to mark progress.

Agile Project Management Tools

Agile took over the world like a pandemic. Many organizations have started thinking that it can be a potential tool to help in project management because of its promising results. There exist a variety of agile project management tools in the market among them two most detailed agile project management tools are Jira and Yodiz. Both are very customizable, but Yodiz surpasses Jira when it comes to cost-friendly choices. These tools are heaven for remote teams and allow them to connect and adopt agile principles.

Conclusion

The adaptation of agile methodology is a prolonged process that must be welcomed by the entire team. The role of team leaders also plays a critical role in making the agile routine a new normal for their team members. Although the cultural change in organizations is not something that happens overnight if everyone keeps putting his/her part of the effort and works collaboratively it’s not something that can’t be achieved. In the Post-COVID19 world, Scrum and other agile methodologies proved to be sunshine in dark to keep the team collaboration active despite the long distances, strict lockdown, and remote work. By adapting and merging the aforementioned features and benefits of agile in your project can open new corridors of success for your organization. This way the containment measures and obligation to work remotely also possess an opportunity to mark success in the form of agile methodology – Go Agile.

Shopdev top machine learning company of 2021

Shopdev has been named one of the top machine learning companies by Techreviewer.co. The list of leaders was compiled based on expertise, experience, quality of services, and reliability of the development companies. To make an assessment Techreviewer collected information about our services and client’s reviews. Their research placed us in the list of top machine learning companies out of over 500 competitors.Techreviewer conducts annual research and regularly updates market leader lists. Analysts' findings help those who are looking for service providers of complex technical tasks.Shopdev is known to be headquartered in United States, Mountain View. The company started its work 9 years ago - in 2012, and now specializes in e-commerce software development, technology innovation and venture incubation.Shopdev is a reliable service provider of high-class ML development services and business solutions for companies of any industry. Possessing deep practical knowledge in various fields, the company helps its clients to solve their business challenges as soon as possible, while maintaining high quality and efficiency.About TechReviewer.coTechreviewer is an independent IT market research and analysis company. The platform helps to find the best companies that provide high-quality IT services for technical support, development, system integration, AI, Big Data, and business analysis. As a result of objective market analysis, the Techreviewer platform determines the most successful and reliable IT companies and makes top ratings for each of the service categories. Techreviewer’s ranking lists help organizations select the right technology partner for their business needs.

Artificial Intelligence has been around since the mid of 20th Century. Until the late 90s, there was a lack of desired processing and computational power to implement AI, and it seems impossible to acquire efficiency in this field as a futurist of that time knew would be possible in the near or far future. The rebirth of Artificial Intelligence in a previous and ongoing decade, because of the discoveries made in the processing domain, the advent of powerful Micro-Processors, and advanced GPUs, coined terms like Machine Learning, Data Science, and Data Analytics.

Data Science

Data science as revealed by its name is all about data. As Science is a general term that includes several other subfields and areas, data science is a general term for a variety of algorithms and methodologies to extract information. Under the curtain of data science, the roots exist in the form of scientific methods, detailed mathematics, statistical models, and a variety of tools. All these tools and methodologies are used to analyze and manipulate data. If any method or technique can be used as a tool to analyze data or retrieve useful information from it, it likely falls under the umbrella of data science.

Machine Learning

Machine Learning is a sub-methodology of a very general and vast field of AI. We also regard Machine Learning as one of the several ways of implementing AI. As revealed by its name Machine Learning, it is used in scenarios where we want to make a machine learn and extract from the overwhelming amounts of data.

Data Analytics

If data science is the hanger that serves as a general hub to contain tools and techniques, data analytics is a specific chamber in that hanger. It is linked with data science, but more concentrated than its parent field as instead of just uncovering connections between different elements of data, data analyst deals with the sorting of data, combining separate data segments to establish fruitful outcomes that can assist an organization in achieving their objective. It is done by grouping data into two segments.

Why The Differences Matter

These negligible differences while discussing Data Science vs Data Analytics or Data Science vs Machine Learning, can cast different shadows on the goal™s aspect. As the job roles of Data Analyst, Data Scientist, and Machine Learning Engineer are considerable. Â  Experts in these fields have different prerequisite knowledge and background. A debate rises during the recruitment process while announcing a vacancy to hire these experts then it becomes obligatory for the companies to use suitable terms to attract the right people for the right job.

Data analytics and data science can be used to extract and uncover different insights from data, Machine Learning involves the development, training, and testing of Machine Learning Model to develop the intelligent machine. No doubt all these three areas possess immense importance in the IT world but they wont be used alternatively for each other. Machine Learning is usually involved in making Models for pattern recognitions, biometrics recognition, and developing intelligent machines, In contrary Data analytics is used in areas like healthcare, tourism, and stock markets, while Data Science deals with the study of patterns in internet searches and the use of resulting insights for digital marketing purposes.

Conclusion

One Coin Two Sides, One is Dark and One is Bright

There are a lot of aspects we can discuss these different technologies and terminologies. The area of AI and Data is so deep that millions of people across the globe have restricted their profession and life in better understanding and evolution of these technologies for the bright and comforting future of mankind. There also exists a group of futurists and experts who believe that AI and Humankind cant go side by side and results would be devastating as this advancement towards intelligent machines will push humanity towards extinction.

Dark Side

Yuval Noah Harari, an Israeli public intellectual, historian, a professor in the Department of History at the Hebrew University of Jerusalem and the author of the bestselling book 21 Lessons for the 21st Century, argues that Artificial intelligence has made humankind vulnerable in the same way as climate change and nuclear war and a technology race in genetics could threaten the entire humanity.

Bright Side

But another side of the story is, none of us know a bit about the future, and time travel is still not yet possible. At present were here in this world, experiencing the revolutionary advancements of AI, and one should welcome this technological revolution. We should only focus on how we can use these technological advancements for the betterment of mankind and make this world a safer and better place.

There are so many organizations and private firms researching how we can use Data Science and Machine Learning in the health sector to detect diseases and predict upcoming viruses for early preparations to save as many lives as we can. For instance, theres a lot of research going around how Machine Learning Models can help detect cancerous tumors, the early problems of data unavailability due to the privacy of patients are somehow solved after the remarkable development of deep fakes technology.