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7 Computer Vision Use Cases in E-Commerce for 2024
5 min read

Modern technologies are transforming the way people shop online by influencing their purchase decisions. With 88% of customers attributing product images to a great shopping experience, the use cases of computer vision in e-commerce continue to grow.

Computer vision allows retailers to provide buyers with new ways to search for products. Simultaneously, sellers can leverage automated inventory management, quality control, and much more. The technology is a form of artificial intelligence and works by deriving meaning from digital images just like humans - sometimes even better. It replicates the way we visualize products and performs image recognition, distinction, and classification using AI.

In this post, we discuss 7 computer vision use cases in e-commerce. Read on to find out how cutting-edge AI technology is reshaping the digital landscape.

The Role of Computer Vision in E-commerce

Customer expectations are changing, and so are retail businesses. The industry now recognizes the need for displaying interactive content in the form of product images and descriptions to improve the customer experience.

Computer vision is mostly dependent on high-quality images uploaded by sellers and customers on the internet. Digital marketplaces use it to match the items a customer searches for - and quickly provide them with the right results. Not only that, but computer vision also helps verify the uploaded images to determine the quality of the product in question. As a result, shoppers can feel secure knowing that the platform is offering the right products. 

The use of AI makes product search a breeze as you can display images dynamically to deliver an exceptional retail experience. You can automate repetitive tasks and save money. As AI enables computers to see and perceive images like humans, online shopping will become much more convenient in 2024. It improves engagement and you can have more loyal customers. 

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Use Cases of Computer Vision in E-Commerce

Visual Search Capabilities

Up until a few years ago, online shopping started with a text-based search query. Users had to go through a lot of products to find what they wanted. However, the introduction of AI technology has changed that. Visual search is one of the biggest leaps we have seen thanks to computer vision in e-commerce. It is an entirely new way of searching for products online. 

Visual Search Capabilities

Amazon’s Shop the Look interface

Users can simply upload a photo of the product they want to buy, and AI brings up all the relevant items in the store. A survey showed that 62% of Gen Z and Millenial customers in the UK and US want visual search capabilities in their online shopping journeys.

Even though it might not have made its way into all e-commerce stores yet, those who have experienced it do vouch for it. Amazon and eBay are two big names that leverage computer vision for visual search. Amazon’s StyleSnap provides the best-matched results for products when users upload a photo, and eBay customers can also search among 1.1 billion products using photos instead of text-based queries.

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Automated Inventory Management

Inventory management is something that every retailer wants to ace. However, the days of manual inventory counts and stock management are over. Since your customers expect swift delivery within a day, you need to be on top of your inventory game at all times. 

Here, computer vision helps you meet customer demands and maximize your sales. It allows you to analyze visual data from your inventory and order stock accordingly. The visual analysis helps you stay ahead of the curve by maintaining a steady stock level. Whenever a new order is placed, you don’t have to keep your customer waiting. You don’t have to worry about running out of stock or overstocking your warehouse. 

Automated inventory management with computer vision helps create a seamless shopping journey. Neither do you miss any sales opportunities, nor do your customers face any delays. Automating the inventory management process also streamlines replenishment operations to ensure that popular products are always in stock.

Augmented Reality Shopping

In retail, augmented reality shopping has taken the e-commerce experience to a whole new level. AR with computer vision goes beyond virtual try-on experiences to completely transform the way customers view their products. 

In augmented reality, computer vision recognizes objects in visual data through object detection. It uses object tracking to understand movements and count objects, and Simultaneous localization and mapping (SLAM) to localize an AI bot on a map. These complex processes collectively make up the immersive shopping experience we see on AR shopping apps.

Augmented Reality Shopping

Features like augmented product displays and virtual showrooms make it easier for customers to understand what they are paying for. They can explore the product in detail, compare the different options, and even take a virtual walk-through of the store.

Computer vision in AR also provides you with valuable insights into customers’ preferences. By incorporating AR into your e-commerce store, you can create a dynamic shopping environment and enhance the customer experience.  

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Quality Control and Inspection

Businesses in the retail industry compete on various fronts, but nothing beats quality products. When it comes to fashion, electronics, or other products that are assessed by visual characteristics, you need to ensure quality standards. 

Thankfully, quality control is another use case of computer vision in e-commerce. Here, computer vision is used for visual inspection of products at different stages of the supply chain. You can incorporate it at the manufacturing phase, the distribution phase, and when the product reaches your store shelves.

The quality control process involves computer vision algorithms that detect imperfections or defects in products. They perform visual inspection and compare products to a set standard to determine whether they meet the quality requirements. 

Incorporating computer vision for quality control allows you to improve customer satisfaction and lower your return rates. When customers get the same quality of products from your brand, they begin to trust it and become loyal customers.

Customer Behavior Analysis

Moving on, here is another important use case of computer vision in e-commerce. In retail, customer behavior analysis is the key to improving the customer experience. The more you know about your customer's preferences, the better you can assist them. 

In this use case, computer vision analyzes customer data to provide you with valuable insights to understand their shopping behavior. Integrating this technology into your e-commerce platform allows you to track customer activity across the store and understand how they interact with each aspect of your store. 

This includes product pages, the checkout page, the homepage, and more. However, computer vision is not limited to your online store only. In the physical store, it uses heat map technology to detect real-time movements and assign colors based on traffic volume. This helps retailers understand which sections of the store are more crowded and how they can optimize product placement, store layout, and more.

Shipment and Logistics Optimization

The last stages of the supply chain are the most crucial for retailers, as they can make or break customer trust. In shipment and logistics, computer vision is used to extract data from package labels and detect damages to parcels. It helps quickly identify and sort parcels depending on your business constraints. 

The AI system can sort by size, destination address, shape, or category of products. You can track packages in real-time within your store and while they are on their way to the customer. Real-time tracking with computer vision helps eliminate instances of misplaced items. 

Moreover, the technology helps you automate and simplify various operations in the dispatching and shipment of products. On a larger scale, computer vision can monitor activities on ports to detect suspicious activities that lead to misplaced parcels. 

Product Recommendations

Product recommendations are one of the best ways to engage customers online. Every time a shopper visits your e-commerce store, they see products on the homepage before they even begin their search. Computer vision makes this possible by analyzing the users’ search history, items they’ve previously purchased, and similar data from millions of other users.

According to a survey, 91% of customers are more likely to shop with brands that remember their shopping history and provide relevant suggestions.

In the e-commerce use case, computer vision algorithms process large volumes of user data to provide accurate personalized recommendations. As a result, your customers feel that your brand takes care of their preferences and displays highly relevant content. Finding the right products on the homepage of an online store also means that customers have to spend less time searching. 

With the help of pattern-matching algorithms, computer vision analyzes customers’ online journeys to determine the key areas where they might need helpful suggestions. Sometimes, users simply browse through your store without the intention of buying anything. Here, you can convert them into customers with the right product recommendations. Not only that, but these kinds of suggestions can also help upsell and cross-sell slow-moving items.

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Benefits of Computer Vision in E-Commerce

Beyond the common use cases, computer vision exceeds expectations to deliver an enhanced customer experience. Starting from product classification based on visual attributes, and going towards predictive analytics, the technology has transformed e-commerce for the better.

  • Brand detection

Computer vision utilizes advanced algorithms and machine-learning techniques to identify retail brands in images and videos. 

  • Effective market analysis

With the help of visual detection, brands can understand the popularity of a given product in the market and restrategize.

  • Predictive Analytics

The technology analyzes customer behaviors and preferences to create and display personalized product recommendations.

  • Enhanced customer experience

Your customers can find their products by uploading images and don’t have to go through a long list of products to find what they need.

  • Operational efficiency

Computer vision helps identify efficient routes for the supply chain and makes it easier for you to manage your e-commerce operations.

  • Security

With fraud detection capabilities, computer vision helps eliminate the risk of misplaced items, unscanned items, and employee theft.

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Embracing the Future of E-Commerce

Computer vision and the other subsets of AI have quickly become a necessity in the e-commerce landscape. With customers expecting a smooth omnichannel shopping experience, the applications of computer vision seem to be increasing quickly. In the retail sector, the technology has already automated checkouts, monitored queues, and analyzed foot traffic.

The buzzing technology has come out of the research phase to become a highly useful e-commerce tool. While there is no comparison between an AI-based system and a manual process, the benefits of computer vision in e-commerce retailers are too obvious to ignore.

5 Best Shopify ERP Integration Solutions for 2024
5 min read

As an e-commerce business, you understand the importance of operational efficiency. So you optimize your order fulfillment process by automating a labor-intensive workflow.

Thankfully, your Shopify e-commerce store integrates with ERP software to give fruitful results. This transformative move consolidates all your business processes in one place. You get better financial oversight, streamlined operations, and improved inventory management.

This article helps you choose the best Shopify ERP integration without any research. Our top 5 picks leverage advanced technologies to meet evolving e-commerce needs. Read on to find the answers you’ve been looking for.  

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Why You Need to Integrate Your Shopify Store with an ERP Solution?

Without a Shopify ERP integration, your Shopify store handles inventory, orders, and payments. In contrast, your ERP takes care of the supply chain, accounts, and HR.

Integrating your ERP solution with your Shopify store unlocks higher operational efficiency. The integration synchronizes data from your e-commerce store and all other business operations. You can:

  • Perform data entry across all channels 
  • Access all your data and information in one place
  • Manage supply chain and inventory
  • Handle accounts, HR, payable, and other operations
  • Process orders and payments

Challenges Faced without a Shopify ERP Integration

Let’s say you are running your ERP independent of your Shopify store. You have to manually manage your inventory counts and update them in the ERP system. Then, you have to insert the same information in your e-commerce store. 

When your business grows and sales go up, manual data entries will increase. With more items in your inventory, keeping a manual count becomes labor-intensive. This leads to inventory discrepancies and manual data entry errors. Moreover, your eCommerce operations become inefficient and difficult to scale.

How ERP Integration with Shopify Gives You a Strategic Advantage

An e-commerce business has numerous operations running simultaneously. Imagine having complete oversight and control over each of them. That’s the kind of power you get by integrating an ERP with your Shopify store.

Real-time Data Analysis

You can analyze sales trends and, expenditure patterns, and calculate profit margins using your ERP. It can generate financial reports automatically, saving you time and money. Modern ERP solutions offer advanced real-time data analysis features. This means you can take full control over your eCommerce finances. All you need to do is integrate the ERP with your Shopify store.


E-commerce businesses have to process and move large amounts of data each minute. According to 67% of organizations, ease of use is one of the most important features of an e-commerce platform. This is made easier with the use of an ERP system. Leveraging automation, you can streamline data exchange between different channels and touchpoints. This eliminates human errors in customer data, shipping details, inventory, and accounting. 

Centralized Control of Business Processes

What’s better than having all your business data and communications under one platform? A Shopify ERP integration centralizes your store data and ensures hassle-free communications. This means all departments and channels can use real-time data and enable flexible solutions. Without this integration, every department manages its data separately. 

As a result, when teams collaborate, there is the hassle of duplicate data and repetitive requests for information. With an ERP integration, you can create a secure, efficient, and error-free business workflow.

Choosing the Right ERP Integration for Your Shopify Store

Like any other business solution, ERP integrations are available in abundance. However, choosing the right one is the key to enhancing workflow efficiency. So, the following are the factors you need to consider for a successful integration. 


First, you need to know whether the ERP system is compatible with your ecosystem. It needs to align with your business processes and goals. For instance, if your business has a high order volume, you’ll need a more efficient system. 

It should be able to process large data volumes to fulfill orders quickly. You also need to determine whether the ERP system offers industry-specific features. The more the solution is tailored to your specific industry needs, the better.


You’re not running your e-commerce business to stay where you are. Tomorrow, the business will become an enterprise. So, scalability is one of your top priorities. The ERP integration you choose must be able to cope with the changing volumes of data. 

It should come with the necessary upgrades to adapt as your business grows. This means having technical support and continuous updates to the system. Not to mention, the process of updating the ERP should be easy for your teams.


Not all Shopify integration solutions support the customizations on your e-commerce store. If you’re the kind of brand that loves customization, you must consider the right solution. Some regular integration strategies won’t work for you. 

In that case, you need to consider tailored ERP solutions that allow a certain degree of customization. That way, you can get the most out of your Shopify ERP integration.


Like any other tech solution, ERP software is often too complex to understand. Not everyone operating the system will be an expert. So you need to consider a service provider that offers reliable support. This includes technical support, training, and customer support. 

You must be able to get assistance in setting up and using the integration effectively. But that’s not all. When it comes to streamlining your business processes, customer support plays a huge part. Consider this your top priority if you want to smoothen your integration process.


Initially, you might feel that investing in a new ERP integration solution is adding to the cost. However, in the long run, you will see that it's a fruitful investment. You get full control over your inventory, which allows you to order supplies efficiently. You only spend on what is needed. 
That being said, you still need to consider the best value for money. Choose an ERP solution that offers the best price for features that fulfill your requirements. At the end of the day, it’s your business that matters.


With artificial intelligence reshaping e-commerce integrations, adaptability is key. You need a solution that works - both now, and in the future. With AI and machine learning, customer engagement and data analytics will be better than ever. Invest in an ERP solution that is designed to cope with these future trends. 

5 Best Shopify ERP Integration Solutions for 2024

XStak E-commerce ERP 

XStak is an all-in-one, self-service ERP integration solution for e-commerce businesses. It transforms your business with omnichannel capabilities through multiple productivity modules. You get more than 50 integrations with the best ERP and e-commerce solutions. That means you can seamlessly integrate and customize your Shopify store. 

What’s more? XStak’s cloud-native and modular architecture makes it a scalable and hassle-free solution. A powerful cloud-based POS, coupled with an omnichannel order management system keeps you ahead of the competition. You also get marketing, payments, and business intelligence tools with a transaction-based pricing plan.

Inventory management is a breeze with real-time, multi-location synchronization of online and offline channels. The integrated warehouse and logistics management system automates order packing and delivery. Whether you consider scalability, customization, or support, XStak checks all the boxes. And it also prepares your business for the future with an AI-driven e-commerce assistant. 

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Dynamics 365 Business Central

Dynamics 365 is a cloud-based solution by Microsoft known for its CRM capabilities. It offers various tools for marketing, sales, project management, and marketing. With financial tracking and project service automation, you can streamline your business processes. 

The ERP integration solution goes beyond basic CRM capabilities to offer data-driven insights. As a result, you can improve efficiency with the help of predictive analytics. If service automation isn’t enough to convince you, there’s more. Microsoft Dynamics 365 is a future-proof solution that comes with AI, machine learning, and mixed reality tools. 


Brightpearl is another cloud-based ERP solution that comes with a comprehensive set of tools. Designed to serve small and medium e-commerce businesses, the solution handles multiple operations. These include inventory management, sales, purchasing, customer relationship management (CRM), and accounting. 

What makes Brightpearl stand out from the competition is its real-time inventory management system. The functionality updates your inventory counts across all channels. This means whenever a purchase is made, the inventory is updated in your e-commerce store, physical store, and marketplaces. 

Acumatica ERP

When it comes to managing your e-commerce operations efficiently, Acumatica ERP is a great choice. It is an ERP software that provides various business management applications. The cloud-based solution offers financial management with project accounting and distribution management. 

Acumatica ERP also offers customer data management as well as manufacturing management. All the data is recorded in real-time. This provides you with real-time visibility into your business processes, which in turn helps make data-driven decisions.

NetSuite ERP 

NetSuite ERP is another popular choice among e-commerce businesses. Most commonly integrated with Shopify, the ERP solution offers all the great business management functionalities. On top of the CRM, HRM, and inventory management features, you get high customizability. 

You can even download data from a given period of dates. The user-friendly dashboard makes business management a breeze. Whether it is accounting or order management, all your data is accessible anywhere with cloud storage. However, the license cost of this solution increases with an increase in users. 

How to Implement an ERP Integration with Shopify

  1. Identify your business requirements: Regardless of the ERP integration you choose, you need to lay out your specific business requirements first. This is done by analyzing your business data and the complexity of your operations. You also need to look at pain points and set a goal to be achieved.
  2. Clean your business data: Before implementing a new ERP integration, it is important to clean, normalize, and validate your data. You also need to eliminate duplicate entries and review who can access each data set.
  3. Select middleware: Next, you need to select a middleware solution to integrate your Shopify store with the ERP system. Middleware solutions automate the integration process. These include Zapier, Jitterbit, and Dell Boomi.
  4. Configure integration: The ERP configuration process requires you to map data fields between the two systems. In this step, you need to define workflows and synchronize your business data.
  5. Testing and deployment: Upon testing the integration within your e-commerce system, you can proceed with deployment. For this, you need to perform data synchronization, test workflows, and train your teams.

Future Trends in ERP and E-commerce Integration

Increasing Automation with AI

As AI and machine learning techniques become more advanced, they will continue to enhance e-commerce processes. We can expect higher levels of automation when it comes to ERP integrations. This will be seen particularly in the areas of automated data entry, order management, and inventory management. 

Increased adoption of Cloud-based ERP Solutions

Here’s another future trend that we can already see coming true. E-commerce businesses love cloud-based ERP solutions. Thanks to their flexibility and cost-effectiveness, these solutions will see even higher adoption in the coming years. We see numerous businesses transforming their operations with cloud-based solutions. Not only do these systems offer efficiency but they are also easier to integrate into your Shopify store.  

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Key Takeaways

In a world of automation and centralized business processes, Shopify ERP integration is a necessity. It lays the foundation for a successful e-commerce enterprise. By bringing together data from different channels, it improves efficiency and team collaboration. Not only that, but you can also add more value to customer journeys.

To avoid the complexity of integrating an ERP solution, it is important to choose the right tech partner. Shopdev provides unmatched technical expertise to help e-commerce businesses reach new heights.

Omnichannel Excellence: How an OMS Transforms Retail with Cegid Integration
5 min read

Running a retail business in a world of cross-functional teams and agile organizations is tricky. Your customers expect a convenient shopping experience regardless of the platform or medium they use. And all this can only mean one thing - a heated competition for omnichannel OMS excellence in retail. 

The key to winning this competition is omnichannel retail.

It's a strategic approach that enables retailers to provide a seamless customer experience across all channels.

Naturally, for retailers, cross-channel consistency is critical. Selling your products through online channels alone is not enough. 

Read on to find out how you can take your retail business further with a leading OMS and Cegid integration. 

Omnichannel Excellence in Retail Commerce

According to research, 50% of customers search for products through online marketplaces. This means brands that run only brick-and-mortar stores have already lost a lot of leads. 

Moreover, 59% of customers like shopping through social channels. And a further 71% like to complete the checkout from within the social channel. 

You need to be present everywhere and provide consistent services across multiple channels. This is where omnichannel retail comes into play. Incorporating an omnichannel OMS like XStak order management system allows you to create a seamless customer experience across all devices and touchpoints. 

The power of XStak OMS shines through when integrated with Cegid’s cloud-native commerce platform. While XStak OMS synchronizes inventory across all channels, Cegid Retail improves customer engagement. You can offer a personalized, seamless omnichannel experience to customers anywhere in the world.

Omnichannel Excellence by the Numbers

Consistency Across Channels

No customer enjoys a shopping journey where the brand experience varies from one channel to another. Moving from a social marketplace to a retail website must be a seamless and consistent experience. Otherwise, today’s customers will waste no time before deflecting to another brand. 

Incorporating XStak OMS with Cegid Retail integration helps you achieve omnichannel OMS excellence. Your customers get a cohesive brand experience regardless of the devices, channels, or touchpoints they use. They are also able to view consistent product catalogs and availability statuses throughout their journey. 

Integration of Services

Keeping up with the fast-paced retail environment requires a high level of automation and accuracy. Your eCommerce business cannot rely on separate third-party applications to run its operations. 

Fortunately, omnichannel order management systems have service integrations that help streamline and automate operations. Integration of services within an OMS allows retailers to improve performance and reduce operational costs.

For instance, XStak’s omnichannel OMS comes with integrations for payments, logistics, ERP, marketplaces, and more. This means you can provide seamless services across multiple sales channels. Using a single OMS, they can perform all tasks from product search to payment processing, checkout, and delivery. 

Similarly, Cegid Retail integrates with top-tier tools and solutions to enhance the retail experience. Examples include Expensya integration for expense management and Booxi for appointment scheduling. 


Every time we hear about a successful retail brand, we see a common offering - tailored experiences. With AI-based data analysis, retailers can utilize customer data like never before. The better the data analysis, the better the personalization.

Personalization helps retailers achieve omnichannel excellence by building trust and loyalty. 

And what’s better than having an OMS that personalized customers’ experiences? The answer is an OMS with Cegid Retail integration. 

XStak’s OMS analyzes customer data to create personalized shopping experiences. Customers can view real-time inventory and track their orders from any location. 

Simultaneously, Cegid Retail improves engagement with a consistent experience across various channels. The integration helps improve your team’s efficiency so customers can enjoy a smooth experience. 

Real-Time Accessibility

Whether you consider order creation, inventory, or order fulfillment, you need real-time updates. Moreover, this real-time data should remain consistent across all your channels. Real-time inventory visibility helps avoid inconveniences related to product availability in different locations. 

Similarly, real-time synchronization of customer data helps achieve omnichannel excellence. Your retail brand can deliver the same experience even when the customer chooses to shop using another channel. 

Here, the integration of Cegid Retail with XStak OMS is particularly beneficial. It allows Cegid Retail to access real-time information. As a result, order processing and fulfillment are made as efficient as possible. With accurate metrics to work with, you can make well-informed business decisions.

Cegid Retail is a stable, secure, and accessible unified commerce platform that enables you to run your business operations worldwide. Whether it is day or night, your customers get the same brand experience.

Customer-Centric Approach

To make it big in retail, your operations must begin and end with the customer. The journey must be optimized starting from the time the customer engages with your store for the first time. 

An OMS helps achieve this by consolidating data from various touchpoints and providing a centralized view within one dashboard. By enabling customers to browse products online and complete their purchases in-store, you can improve engagement tenfold. 

Order management systems like XStak centralize customer data for all of your online and offline stores. Based on their shopping behavior and preferences, you can run targeted promotions and loyalty programs. Moreover, a centralized inventory allows you to provide realistic fulfillment times to customers.

These features of the OMS are further improved with Cegid Retail integration. It provides you a single view of inventory for all your store locations and enables your brand to achieve omnichannel OMS excellence. 

The Power of Integration: Cegid and Omnichannel OMS

The story of omnichannel excellence doesn’t end by just incorporating the right OMS into your system. You also need to know how to run your business based on the omnichannel model. This is where Cegid comes in. Cegid provides cloud-based management solutions to implement your retail projects. 

In simple terms, 

  • XStak OMS provides you with the tools to enable omnichannel retail.  
  • Cegid provides you with the expertise to manage your omnichannel model. 

This integration allows efficient order management, fulfillment, customer data management, personalization, and much more.

Cegid’s cloud-native POS

The primary aim of Cegid’s cloud-native POS is to provide a unified commerce platform to retailers. Bringing together and centralizing the data from all sales channels, Cegid helps boost profitability, increase operational efficiency, and improve customer engagement. 

With Cegid’s integration, you can accelerate your omnichannel transformation and optimize your supply chain. It’s even better if you have physical stores. Cegid helps improve the in-store customer experience with the help of employee training for better sales.

Omnichannel OMS

XStak’s distributed order and inventory management system is your key to synchronizing your offline and online channels. The omnichannel solution ticks all the right boxes by providing real-time insights. 

Automating inventory tracking across multiple stores is just the beginning. You get end-to-end order management, meaning you have clear visibility of the whole process right from the time an order is placed until it is delivered. 

When it comes to omnichannel excellence, XStak’s OMS streamlines and automates your operations to save time and reduce errors. 

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Enhancing Customer Experience

Today’s customers look for more than just their desired products when they visit your brand. They expect tailored experiences and minimum effort to process their order. A successful retail brand is one that understands these changing customer needs and delivers accordingly. 

Streamline Customer Journeys with Cegid and Omnichannel OMS

Here is how an omnichannel OMS with Cegid integration improves customer experience:

  • Analyze customer preferences and behavior using data from all channels using the OMS
  • Personalize the shopping journey by tailoring the interactions and recommendations at every step
  • Run targeted marketing campaigns with personalized emails and advertisements
  • Leverage Cegid to extend personalization beyond online channels
  • Bridge the gap between online and offline retail outlets by training staff through Cegid Retail
  • Integrate customer services to ensure that support agents have access to real-time customer data
  • Enable order customization and personalized fulfillment as per customers’ demands

Retail Challenges with Omnichannel Solutions

  1. DSW, Inc. (Designer Shoe Warehouse) is an American footwear retailer that implements the omnichannel model. It is considered one of the best omnichannel retailers, as it provides highly relevant search results. Customers can access tailored information as well as availing order-online-and-pick-up-in-store facility.
  1. Similarly, Abercrombie & Fitch has implemented an omnichannel model to overcome purchase barriers. Apart from online and in-store pickup, they keep cart contents consistent across all customer devices. This makes it easy for customers to browse on one device and check out from another later on. 
  1. The renowned fashion brand Zara has an omnichannel where customers can shop online, via mobile app, and in-store. But the shopping experience remains consistent. The brand has also incorporated RFID tagging to improve supply chain efficiency and improve customer experience. 

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Operational Excellence and Efficiency

As a retail business you are used to selling through different channels. So the key to achieving operational excellence is having one platform to manage all sales channels. Adopting an omnichannel OMS allows you to consolidate orders from multiple channels. As a result, you can manage and fulfill orders more efficiently. 

Similarly, adopting an omnichannel communication system allows you to seamlessly integrate emails, social media apps, and SMS communications. You get a unified system to handle all your channels, regardless of their type or location. 

Optimizing Operations with Cegid and Omnichannel OMS

L’azurde, a prominent jewelry brand in the Middle East, has achieved omnichannel excellence with the perfect solutions. The brand’s decision to incorporate XStak OMS with Cegid integration has significantly improved customer journeys. Integrating Cegid’s POS system with the OMS allowed L’azurde’s in-store staff to access online orders and process payments for efficient fulfillment.

This perfect marriage of XStak OMS and Cegid POS has also provided convenience to L’azrude’s customers in the form of:

  • Multi-site fulfillment
  • Buy Online, Pick up In-Store (BOPIS)
  • Reserve and Collect
  • In-store Sales via tablets

The jewelry store’s operations now face no hindrances or siloes. They create memorable customer experiences through consistent journeys across all channels.

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Empowering Teams for Better Performance

Achieving omnichannel OMS excellence is impossible without a well-trained team. Therefore, you need to align your team with your omnichannel strategy. Ensure that they understand the intricacies involved in delivering a cohesive customer experience. 

Cegid provides the right tools and training to your employees for this purpose. With team collaboration and training tools, they help coordinate in-store operations. Your staff gets a sense of shared responsibility to deliver an omnichannel customer experience. 

Competitive Edge in Retail with Omnichannel Strategies

Overall, we can see the retail industry adopting the omnichannel strategy to stay ahead of the competition. Based on customer expectations and market trends, personalized shopping experiences are the key to success. They help build brand loyalty and improve customer lifetime value.

Moreover, consolidated data from omnichannel platforms provides valuable insights to help retailers make informed decisions. The key to winning this competition is to maximize the physical presence by synchronizing the online channels using an OMS.

Meeting Consumer Expectations

In the highly competitive retail industry, it's the survival of the fittest. You must be ready to strategically handle customer demands while providing a seamless experience. Modern retail supply chains depend on automated inventory management systems for improved visibility and tracking. 

Omnichannel customers spend 15 to 30% more than single or multi-channel customers. 

When you have an omnichannel retail platform, you can run as many online and offline stores as you want. The more the stores, the better the customer experience. Customers will have more touchpoints to interact with and will enjoy the convenience. Meanwhile, your brand can benefit from higher traffic and sales.

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Key Takeaways

Omnichannel excellence is prevailing as a transformative approach that can help retail businesses stand out. It gives a whole new dimension to seamless customer experiences by providing new ways for interaction. 

Not only that, but omnichannel management systems seamlessly integrate various channels and touchpoints to ensure maximum customer engagement. 

Undoubtedly, this creates delightful shopping experiences that result in lasting customer loyalty. 

At shopdev, we help retail brands overcome the challenges associated with customer experiences and provide effective omnichannel strategies to overcome them. Check out this case study to learn more about our expertise in revolutionizing retail operations and elevating customer experiences.

14 Magento Problems & Effective Solutions for Smooth Operation
5 min read

Magento is one of the largest and most successful eCommerce platforms. Since Magento is a feature-loaded platform, it can be challenging to navigate, but you can find solutions to most Magento-related problems if you know where to look (Yes, a guide like this one). There are problems that everyone encounters when they work with an e-commerce platform, and some of them are complex problems, while others may be easier to solve. Only because you work with a powerful and complex platform like Magento doesn't mean you can't solve the problem without an expert.

We have mentioned the most typical Magento issues and have also provided the appropriate solutions to make things easier for you. We will discuss the common issues in the Magento 2 version in the current blog post, along with their helpful solutions for Magento store owners, Magento developers, and Magento development companies.

14 Common Magento Issues and Their Smart Solutions

I've listed down possible Magento issues (particularly with Magento 2 – technical and non-technical) and their solutions; feel free to add a problem (with or without its solution) in the comments section below, and we'll add the helpful ones to the list below.

1. Slow Loading Speed

2. High Server Load

3. Security Vulnerabilities

4. Poor SEO Performance

5. Difficulty in Updating Magento

6. Compatibility Issues With Extensions

7. Complicated Checkout Process

8. Mobile Responsiveness

9. Product Image Issues

10. Configuration Issues

11. Payment Gateway Problems

12. Shipping Method Limitations

13. Data Migration Challenges

14. Multi-Store Management

1. Slow Loading Speed

Problem: A slow-loading website can significantly affect user experience and SEO rankings.

Solution: Optimize images, leverage browser caching, and use a content delivery network (CDN). Consider implementing Magento's built-in caching features and using advanced caching techniques like Varnish.

2. High Server Load

Problem: Magento can be resource-intensive, leading to high server load and slow response times.

Solution: Upgrade your hosting plan to one that suits your store's needs, preferably a dedicated or cloud-based solution. Also, optimize your database and regularly clean up logs.

3. Security Vulnerabilities

Problem: Magento sites are often targeted by hackers, leading to potential security breaches.

Solution: Regularly update your Magento version and installed extensions. Implement strong passwords, two-factor authentication, and secure connections (SSL certificates).

4. Poor SEO Performance

Problem: Magento's default settings might not be optimized for the best SEO performance.

Solution: Use SEO-friendly URLs, create a sitemap, and optimize product pages with relevant keywords. Magento SEO extensions can also automate many of these tasks.

5. Difficulty in Updating Magento

Problem: Updating Magento, especially major versions, can be complex and risky.

Solution: Always backup your store before attempting an update. Use a staging environment to test the update before applying it to your live store. If possible, consult with or hire a Magento specialist.

6. Compatibility Issues With Extensions

Problem: Not all extensions are compatible with every version of Magento, which can lead to conflicts and issues.

Solution: Only use extensions from reputable developers and ensure they are compatible with your Magento version. Test extensions in a staging environment before deploying them live.

7. Complicated Checkout Process

Problem: A lengthy or complicated checkout process can lead to cart abandonment.

Solution: Simplify the checkout process as much as possible. Consider using Magento's one-step checkout extensions to streamline the process.

8. Mobile Responsiveness

Problem: A Magento site that is not mobile-friendly can lead to a poor user experience and lower search engine rankings.

Solution: Use a responsive theme and test your site on various devices and screen sizes. Magento 2 offers improved mobile responsiveness.

9. Product Image Issues

Problem: High-quality images are essential for eCommerce, but they can slow down your site if not optimized.

Solution: Compress and optimize images without losing quality. Use Magento's built-in image optimization tools and consider lazy loading for images.

10. Configuration Issues

Problem: Incorrectly configuring Magento can lead to various operational issues.

Solution: Familiarize yourself with Magento's documentation and consider hiring a Magento expert for initial setup and configuration.

11. Payment Gateway Problems

Problem: Payment gateway integration issues can affect your store's ability to process transactions.

Solution: Ensure that your payment gateway is fully compatible with Magento. Test the payment process thoroughly in a staging environment before going live.

12. Shipping Method Limitations

Problem: Magento's default shipping methods may not meet all your business needs.

Solution: Use third-party shipping extensions to offer more options and flexibility to your customers. Customize shipping methods based on location, weight, and other factors.

13. Data Migration Challenges

Problem: Migrating data from an old eCommerce platform to Magento can be daunting and risky.

Solution: Use Magento's Data Migration Tool and consider hiring a professional to ensure a smooth transition without data loss.

14. Multi-Store Management

Problem: Managing multiple stores from a single Magento installation can be complex.

Solution: Properly utilize Magento's multi-store capabilities. Set up and manage each store's configurations carefully to ensure they operate independently as needed.


Developing and maintaining a Web store in Magento can be a crucial challenge, particularly for startups. You might experience several obstacles, and this blog post included some of the common and potential errors, challenges with their solutions that you could face while working on the Magento website. Feel free to get in touch with us if you have any queries setting up the Magento store or need custom Magento development for your business.

How Enterprises Benefit from a Magento-to-BigCommerce Migration
5 min read

Managing an eCommerce enterprise store is no walk in the park, and neither is choosing the right platform for that purpose. Magento has long been considered one of the most powerful and customizable platforms for eCommerce enterprises. However, today we find enterprise owners debating the need for a Magento to BigCommerce migration. 

Today’s customers expect seamless transitions between online and offline shopping channels. Whether you consider scalability, seamless integrations, or omnichannel capabilities, the industry simply does not accept any compromises.

In this blog, we examine the limitations of Magento and detail the best practices enterprises adopt for migrating from Magento to BigCommerce.

Why You Should Migrate from Magento to Bigcommerce 

Magento has its Limitations

  • Since Magento is a self-hosted platform, your business faces challenges in managing, hosting, and maintaining the servers.
  • Magento does not provide technical support, meaning your site is exposed to security breaches leading to unexpected downtime.
  • Without seamless integrations, the extensions in Magento’s marketplace are not always compatible with your system.
  • Magento brings challenges in terms of scalability as your offline and online channels in different regions are not in sync.
  • The cost of managing multiple stores on Magento is very high if you consider hosting, security, and development resources.

BigCommerce Saves the Day

  • The cloud-based infrastructure of BigCommerce takes away your burden. The fully hosted platform takes care of hosting and server management for you.
  • BigCommerce also reduces the administrative burden on your business by providing technical support and updates whenever required.
  • BigCommerce backend seamlessly integrates with your storefront to provide your customers with the best shopping experience.
  • With BigCommerce, your physical and online stores in different locations are connected to provide you with real-time insights under one dashboard.
  • Since BigCommerce operates on a subscription-based model, the cost of running your enterprise store is much lower than it is using Magento.

When it comes to security, it’s a completely different story over at BigCommerce. The robust security of the platform makes it one of the most reliable infrastructures for your enterprise. Not only that, but BigCommerce also offers world-class performance and uptime, meaning you never have to worry about backing up or restoring your data.

It comes with a number of strong SEO tools that help your enterprise rank higher up. These tools allow you to edit page titles, headers, meta descriptions, and URLs.

How Awesome GTI Benefitted from the Migration to BigCommerce

According to Wayne Ainsworth, eCommerce Manager at Awesome GTI, “Our entire migration process from Magento to BigCommerce only took a few months. That was a great turnaround time for us because we were still 100% operational during this entire transition process.

Since making the switch, we’ve had 1.3 million sessions, and 4 million pageviews — and it’s consistently growing. Our online store’s performance is remarkable: bounce rate is reduced, session duration is up, and daily sessions are increasing. The growth we wanted to see is there.” 

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Planning the Migration Process 

The Magento to BigCommerce migration consists of a few steps that are quite specific, but it is a straightforward process. You might even find more than one way to perform the migration, but every method involves backing up, moving, and updating your data.

Conduct a thorough assessment of the existing Magento setup

Before taking the first steps of the migration process, you need to identify the features and functionalities that you need while moving forward. An easy way to do this is by categorizing your existing system’s features into important, secondary, and not required. 

Defining migration goals and Key Performance Indicators (KPIs)

Here are some examples of KPIs you can use to plan your migration:

  • Improving site performance
  • Enhancing user experience
  • Adaptability to market changes
  • Making your ecosystem more scalable
  • Cutting down the cost of web hosting
  • Connecting physical and online channels

Identifying potential challenges and developing a mitigation strategy

When it comes to switching between platforms for your eCommerce enterprise, the data migration part is the most risky one.

Your data includes your products, passwords, orders, and other saved information. You need to consider each of these data types individually so that you don’t leave anything behind. 

  • Product data consists of information about individual products, grouped products, and their configurations.
  • You have to take care of the passwords for customers’ accounts on your eCommerce site. These are not easy to import and you are most likely going to ask your customers to create new ones. 
  • Not just orders, but everything linked to the orders must be transferred to the new platform to avoid inconvenience. 
  • You also need to consider the personal details of customers saved on your Magento site so that this doesn’t cause any problems moving forward.

A third party would never know your products like you do. This means you will have to put in some extra effort and communicate your objectives clearly. Another important part of planning your migration is taking it slow. The more time you spend on planning, the less you will have to spend dealing with inconsistencies later on. Take your time to review site customizations, extensions, and anything else you will need in your BigCommerce platform.

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Creating a detailed migration timeline and budget

Now you need to set a budget for your migration, which will depend on the list of features you have categorized as most important.

In this case, priorities define the sequence with which you will be developing your features after migrating to BigCommerce. But that’s not all, you also need to create a project timeline. Make sure to create space for testing and updating features where required. 

The next step before moving towards data migration is creating a backup. You can do this by going into the Magento dashboard and selecting System -> Cache Management.

To back up your data, you can use one of two methods:

  1. Go to the File Manager in your web hosting control panel
  2. Use a File Transfer Protocol (FTP) application.

Data Migration Strategies

Transferring Product Catalogs, Order History, and Customer Data

Although creating your new BigCommerce account is easy, transferring your data is not. If your data transfer process goes wrong, your site performance will be affected for weeks, or even months. The complex migration process needs to be carried out in steps, where you should first transfer product catalogs and other information. In conjunction with the data transfer, you must continue to test the functionality before and after migration. 

It is also advisable to start the migration and complete a light site design before moving forward. Once you have migrated your data, the next steps are setting up the integrations and developing the UI and UX for your eCommerce site. 

Yes, the process is quite complex, which is why shopdev’s BigCommerce developers are here to assist you.

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Data Mapping and Data Integrity

Ensuring data integrity and accurate data mapping is crucial during the Magento to BigCommerce migration. For instance, you have to map your existing data by entering the Magento Source Store information. 

This includes entering the URL of your existing Magento store and installing the connector into your Source Cart. For accurate data migration, you need to provide a few more details such as your API Path, API token, and login credentials. As a result, you can receive the data you need from your Magento site. 

Customization and Design Considerations

When it comes to eCommerce stores, the look and feel are some of the most important factors to consider. After all, the first thing your customers will notice when they visit your web store is the UI. As you might have guessed, there are some design differences between Magento vs BigCommerce. But here’s where things start getting tricky in your migration. 

Design and Themes

If you are used to the high level of customization provided by Magento, you’re going to face some limitations with BigCommerce. While Magento is an open-source platform that allows developers to access the source code freely, BigCommerce does not. 

The customizability in Magento is limitless, while BigCommerce, a SaaS platform, only allows you to adjust themes using some bits of code. On the plus side, BigCommerce currently offers 15 free themes and 100+ paid options, which are mobile responsive and easily customizable.

Replicating the Look and Feel in BigCommerce 

With the design differences in mind, you still do not want to drift away from the original look and feel of your eCommerce store. In order to replicate the design and custom functionality of your Magento store in the BigCommerce platform, you need to choose the BigCommerce themes that nearly match the template and design you were using previously.

Upon selecting the right theme in BigCommerce, you can then proceed to customize it according to your brand’s design language. The BigCommerce theme editor allows you to make changes to the design of your store, such as adjusting the layout, colors, and fonts to replicate the theme of your Magento site.

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Optimizing the user experience during and after migration

While your eCommerce store is migrating from one platform to another, your customers’ expectations remain the same. Therefore, it's important to maintain a great user experience during and after the Magento to BigCommerce migration. 

First of all, you need to keep your customers informed of what’s to come. You can send out updates through social media channels or emails to inform them about possible downtime. However, downtime is something you will need to avoid. Make sure you implement redirects on pages that are not working while you migrate your site, and also take steps to maintain product URLs. 

That’s not all, you also need to ensure that the mobile responsiveness and performance of your site are not compromised at any point. During the migration, your customer support team must be ready to answer any questions your customers might have. Finally, when you have migrated to BigCommerce, make sure to collect feedback from customers to pinpoint areas that need improvement.

SEO Considerations

SEO optimization is the first thing that comes to mind when you think of growing any kind of online store. For Magento users, migrating to BigCommerce is good news in terms of SEO. As BigCommerce offers some great SEO tools, your enterprise has a better chance of ranking higher on Google. Both Magento and BigCommerce allow editing page titles, alt text, images, descriptions, and URLs, but the SEO-friendly features of BigCommerce take you a step further. 

The impact of migration on search engine rankings

Unless you carefully plan and execute each step of your migration, the process will take a toll on your SEO rankings. For instance, the URLs for your products and pages will change when you move your site from Magento to BigCommerce. Search engines will not be able to discover and index your product pages like before, and there might also be content duplication issues. 

Not only that, but Google also looks for secure websites that have an SSL certificate. This means that if your Magento site has an SSL certificate, your BigCommerce site must have one in order to achieve the same SEO ranking.

301 redirects and best practices for preserving organic traffic

So how can you avoid the impact of the migration on your store’s SEO ranking? This is where 301 redirects come into play. When your product URLs change, you need to implement 301 redirects to map the old Magento URL with the corresponding BigCommerce URL. This helps Google understand the changes in page authority and register the new URL.

Apart from the 301 redirects, you also need a detailed SEO strategy that includes best practices to preserve your store’s organic traffic. This includes metadata optimization, continuous site performance monitoring, and keyword research. You will also need to create a new XML sitemap for your BigCommerce site to help Google discover your pages.

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Testing and Quality Assurance

Once your Magento to BigCommerce migration is complete, you need to implement a thorough testing procedure. The BigCommerce store needs to be tested for bugs, errors, and responsiveness on both web and mobile platforms. 

The importance of testing during and after migration

When you consider migrating any eCommerce site, the testing phase is often left out. However, testing is actually the most important part of the entire process. Unless you go through this process, you have no idea of the functionality of your new site. 

This means you won’t be able to answer when a customer runs into a 404 error and asks you why the page isn’t working as expected. In order to avoid such an occurrence, you need to test the site’s functionality, such as browsing, carrying out product searches, adding items to the cart, and the checkout process.

Conduct user acceptance testing (UAT) to ensure a flawless customer experience

Once you are done with the migration, take time to address customer queries and pay careful attention to their user experience. You need to identify any loopholes or bottlenecks that may be disrupting the customer experience so that they can be fixed in time.

For instance, you need to pay careful attention to cart abandonment. 

  • Maybe your checkout process needs to be further optimized to ensure that there are no lost sales. 
  • Maybe you are not providing the right payment options.
  • Or the right payment options are not working.

Post-Migration Strategies

Implement post-migration monitoring and support

Taking it a step further from user acceptance testing, you need to keep providing support to customers who might be facing any kind of inconvenience at your site. Based on user feedback and analytics, you need to regularly monitor the user experience and incorporate features or updates to enhance it.

Apart from the URLs and site performance, you also need to check the following details in your post-migration review:

  • Check whether the products in your store display on the front end as well as the back end
  • Analyze loading times and check whether the site navigation is smooth
  • Ensure that each product is categorized correctly and appears in the search results
  • Go through all the links that take the user to the header, footer, and menus within the store
  • Run a demo by proceeding to checkout with an order on the BigCommerce site.

How L'azurde Thrived Post Migration from Magento to BigCommerce

Let’s look at the journey of a brand that has been successful after its Magento to BigCommerce migration. L'azurde is a well-known brand with a market presence in KSA, UAE, and Egypt. Their Magento-based store brought forth limitations in terms of integrations and scalability, which got them looking for alternative platforms. 

With the help of shopdev experts and the capabilities of BigCommerce, L’azurde took a step in the right direction to position itself as an omnichannel brand. The strategic move eliminated manual fulfillment operations and connected online and in-store channels seamlessly.

L’azurde now benefits from a compelling OMS (Omnichannel Management System) with a compelling storefront based on Next.js, developed by shopdev. It integrates seamlessly with the BigCommerce backend to connect the brand’s stores in UAE, Egypt, and KSA using the omnichannel model.

The brand now makes the most of a headless architecture provided by shopdev to ensure flexibility, performance, and scalability. As of now, the seamless integration of the BigCommerce front end and back end allows real-time data synchronization. As a result, customers are always able to see up-to-date product information and pricing. 

Key Takeaways

In summary, keeping up with the evolving eCommerce landscape requires both the right platform and the best practices to enhance user experience. The differences between Magento and BigCommerce arise from the simple fact that one is an open-source platform and the other is a SaaS-based platform. 

For your enterprise business, a Magento to BigCommerce migration can bring fruitful results in the form of high SEO ranking, improved customer experience, and better conversion rates. However, it's crucial to follow the right steps before, during, and after the migration. At the end of the day, if business efficiency, performance, and growth are your objectives, BigCommerce is definitely the platform for you.

Optimize Ecommerce Prices with AI-Driven Dynamic Pricing Strategies
5 min read

The eCommerce industry has demonstrated unprecedented growth over the past decade. With increasing accessibility and convenience, it’s no surprise that around 2.64 billion people are shopping online in 2023. Naturally, there is a lot of optimization going on in the background to make eCommerce platforms work seamlessly.

Apart from optimized websites, fast loading times, and a friendly user interface, you also need dynamic pricing strategies to be a successful eCommerce business. While the concept of dynamic pricing has been around for centuries, the eCommerce industry has given it a new angle. Brands can now leverage AI-driven dynamic pricing strategies to target a wider range of customers and increase their profits.

This blog covers everything you need to know about dynamic pricing strategies in eCommerce and how you can implement them in your business.

The Future of Dynamic Pricing

The combination of AI and dynamic pricing is clearly the definitive solution for the eCommerce businesses of tomorrow. In the future, AI-based pricing software and big data will help increase profit margins by automatically processing data points to come up with dynamic pricing recommendations. 

AI-based dynamic pricing strategies will help businesses develop a better understanding of their customers and what they will be willing to pay for each product or service. These solutions provide the best ways to optimize prices and meet revenue targets. According to a survey of 1,000 companies in 2022, 97.2% of the companies were willing to invest in AI and big data. In essence, getting accurate predictions about your business metrics will significantly increase your sales and revenue. 

The Importance of Pricing in E-commerce Businesses

According to statistics, 81% of customers do their research before purchasing from eCommerce platforms. As this research is mainly focused on product prices and additional costs, brands need to have advanced pricing strategies to attract customers. This is where dynamic pricing comes into play.

By implementing dynamic pricing, your eCommerce business is able to:

  • Offer competitive pricing and have better chances of pulling customers from your competitors
  • Increase your sales and revenue 
  • Extract maximum business value with accurate SKU-level pricing
  • Understand customers’ price perception and unlock long-term profitability
  • Gain control over your business with better insights into pricing 
  • Benefit from customers’ growing interest as they monitor dynamic price changes over a period of time.

When you implement dynamic pricing in e-commerce, it means your business is now adapting to market changes, customer behavior, demand, and other competitive factors. As your customers have a lot of brands to choose from, it is essential to price your products in a justified manner. With dynamic pricing, you are able to target the right customers at the right time. 

The Evolution of E-commerce Pricing Strategies

Setting prices in eCommerce is a tricky game altogether. If you set the price too high, you get a high number of abandoned carts. But if your products are too cheap, customers might assume that the quality isn’t that great.      

Today’s eCommerce platforms and online marketplaces allow retailers to adopt a pricing strategy of their liking in order to maximize their sales. Traditionally, eCommerce businesses have implemented a static, or fixed pricing strategy. This method involves retailers manually setting a fixed price for each product that does not change. Although static prices can be changed manually, they do not necessarily reflect market changes, competitive pricing, or demand-based pricing. E-commerce businesses use static pricing as a way to have more control over their pricing. However, there are many drawbacks of static pricing:

  • Pricing does not change automatically with respect to market fluctuation, fulfillment costs, or changes in demand
  • Retailers need to place buffers to compensate for fluctuations and shipping costs
  • Loss of potential sales due to the wrong fixed price of the product when competitors change their price
  • Lower market visibility
  • No competitive advantage

When it comes to eCommerce, you simply cannot take so many risks at once. For this reason, dynamic pricing is a solution that factors in market dynamics and changes in customer behavior. 

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What is Dynamic Pricing? 

Dynamic pricing in eCommerce is the practice of pricing products based on multiple data-driven factors. Using both real-time business data and algorithms, retailers can monitor the demands and preferences of customers, the inventory levels of the product in question, and competitor pricing strategies. 

Today, numerous brands and eCommerce platforms implement dynamic pricing without us even noticing it. A common example of dynamic pricing can be seen in aviation, as airlines change their ticket prices almost every day of the week. Considering the seasonality, time, and location, eCommerce brands adjust their prices to extract maximum benefits. 


The Benefits of Dynamic Pricing in eCommerce

Dynamic pricing allows retailers to offer flexible pricing for products and services, which is why it is now being adopted in the hospitality and entertainment sectors as well. It helps fulfill business goals and stay profitable while providing customers with the confidence to purchase the right products. 

There are different types of dynamic pricing, some of which we will discuss later in this blog. Online retailers often need to lower their prices for new customers and also need to raise them in case of products that are high in demand. To address such challenges and make life easier for eCommerce businesses, dynamic pricing can take the form of surge pricing, segmented pricing, time-based pricing, and personalized pricing. 

How is Dynamic Pricing Different from Traditional Fixed Pricing

But what really makes dynamic pricing great is that you do not have to manually calculate and set prices every now and then. The hands-off approach to eCommerce pricing is referred to as intelligent pricing, as it is backed by AI and machine learning algorithms.

Unlike traditional fixed pricing, retailers who adopt dynamic pricing can set predefined rules to change their product prices based on market conditions and customer expectations. They can also set margins and pricing caps to make the price changes as seamless as possible. While traditional pricing involves manually setting prices, dynamic pricing automatically updates the listing prices without the need for any manual input.

Factors Influencing Dynamic Pricing

Demand Fluctuations

When there is a decrease in demand, retailers often reduce prices to try and get more sales. In case you do not know what is currently happening in the market, you should not price your products based on guesswork. Dynamic pricing is based on data-driven decisions that factor in market conditions and set the best price range for the given product.

Competitor Pricing

Setting a lower price just to attract more customers does not always work in eCommerce, especially if you do not know what your competitors are doing. As customers can compare prices within seconds, you need to be sure that your pricing strategy is based on real market data. Dynamic pricing helps you bypass this challenge with valuable insights ranging from competitors’ pricing to customers’ shopping habits.

Customer Demographics

The customer segment your eCommerce business targets matters a lot when it comes to product pricing. Customers from different regions and age groups demonstrate different buying decisions, which makes it harder for businesses that set prices manually. Thankfully, dynamic pricing solutions are based on AI algorithms that process demographic data to make the right pricing decisions.

How AI Powers Dynamic Pricing in E-commerce 

The use of artificial intelligence in dynamic pricing means that there is a lot of data analysis going on behind the scenes. The pricing decisions are dependent on real data from different crucial aspects of eCommerce. AI algorithms make adjustments in real-time based on market demand and inventory levels. This not only speeds up your decision-making process but also makes it more accurate.

How AI algorithms analyze large sets of data in real-time

Using a combination of data-driven insights and predictive analytics, AI processes large chunks of eCommerce data to produce the best dynamic pricing strategy. AI is also capable of accurately tracking competitors’ pricing changes to keep your eCommerce at par with the competition.

The role of machine learning in understanding patterns and predicting market changes

Machine learning models such as deep learning and reinforcement learning are used for more accurate prediction of the right price point at a given time for a given product. Machine learning is a subfield of AI with a major focus on training algorithms to spot patterns and anomalies in datasets. These algorithms utilize computational methods to pull out the required information from market data and run predefined models to generate the most reasonable results.

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Types of Dynamic Pricing Strategies

Time-Based Pricing

There are always those cases in eCommerce where the price of a product increases or decreases for a particular time period. In such cases, dynamic pricing takes the form of time-based pricing. This method of dynamic pricing is based on the time period for which the product or service is used by a customer. For instance, eCommerce brands often increase their prices for products with the option of same-day delivery. Similarly, ride-hailing services raise their prices during rush hours due to increased demand.

Segmented Pricing

As discussed previously, customer segmentation makes a lot of difference in eCommerce. With segmented pricing, you are able to offer different prices to different types of customers. This allows brands and service providers to generate more revenue by selling a single product or service at different prices. For example, McDonald's and Starbucks offer discounts for loyal customers and cinema tickets are more expensive for those who want better seats.

Demand-Based Pricing

This is where brands change the price of a product or service based on increasing or decreasing customer demand. This type of dynamic pricing helps retailers optimize their sales revenues by capitalizing on customers’ needs. Airline tickets are a perfect example of demand-based pricing, as customers have no choice but to buy tickets no matter how high the price surges.

Competitive Pricing

While the actual price of a product is determined by the cost of production, most eCommerce businesses leverage competitive pricing to take advantage of their market. This kind of pricing strategy is especially useful in competitive e-commerce situations where numerous businesses are offering similar products.

Benefits of AI-based Dynamic Pricing in E-commerce 

Increased revenue and profit margins

AI-based dynamic pricing automatically lowers product prices when you need to get rid of some leftover inventory and when the demand is low. This means you can increase sales for slow-selling products. As a result, your eCommerce business generates higher revenue with improved conversion rates. According to Forrester, companies can boost their profits by as much as 25% by using dynamic pricing.

Improved competitiveness and market positioning

Capitalizing on the natural ups and downs of the e-commerce market, dynamic pricing strategies enable businesses to maintain stable margins. The AI behind dynamic pricing constantly analyzes market trends to adjust product pricing and keep your business ahead of the competition. It also allows you to capitalize on special seasonal trends with the help of promotions and discounts.

Enhanced customer satisfaction through optimized pricing

Every product has a given price range that customers are more likely ‘willing to pay’. By pricing your products according to customer demands, you can attract a larger number of customers from different segments. When a customer finds a product with reasonable and competitive prices, there are higher chances that they will be satisfied with their shopping. 

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Challenges of Dynamic Pricing in E-commerce

While there are various plus points of dynamic pricing, it also brings a few challenges for retailers. These challenges are mainly related to the complexity of pricing criteria, transparency, and ethics on the part of those who deal with the numbers. 

  • To deal with the complexity, you need to have the right machine learning and AI algorithms in place
  • To keep the pricing transparent, you need to be able to justify how and why product prices have changed
  • All pricing policies must be communicated honestly within the business and with the customers
  • To avoid discrimination and exploitation of customers, you need to factor in the impact of pricing changes on customers, business personnel, suppliers, and competitors. You also need to stay compliant with all the relevant laws and regulations

Examples of Dynamic Pricing Success Stories     

While dynamic pricing is particularly popular among retail platforms, the strategy is adopted by a wide range of industries such as hospitality, ride-hailing, airlines, and car rentals. Here are some examples of dynamic pricing:


Amazon is popular for its wide variety of products and services across the globe. It is one of the oldest adopters of the dynamic pricing strategy in the eCommerce industry. The prices of millions of Amazon products are constantly updated to balance supply and demand, address customer behavior, and stay ahead of the competition.

Amazon’s sophisticated AI and machine learning algorithms process large datasets to implement dynamic price updates every 10 minutes. The AI retrieves customer data and calculates the ideal price point to maximize profit margins for each product.


Another example of dynamic pricing can be seen in the ride-hailing sector. Uber is the most notable ride-hailing service provider with over 93,000,000 active users throughout the world. Uber’s dynamic pricing algorithm adjusts trip costs based on demand, location, time, and rush hours. 

The AI algorithms calculate the distance to the destination, the time it will take to reach there, the expected traffic and peak hours, and the current rider-to-driver demand ratio. As a result, every ride costs slightly different, even for similar routes.

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Implementing AI-based Dynamic Pricing 

Data Collection and Analysis

The most basic step in implementing AI-based dynamic pricing in your eCommerce business is to gather market data. Here’s the data you need to collect:

  • Competitors’ pricing strategies
  • Customer demand in terms of online searches
  • Customer reviews of similar products
  • Buying behaviors during different time periods

All this data is then analyzed and processed by AI to provide the most accurate pricing for each product.

Choosing the Right AI Solution

In order to choose the right AI-based dynamic pricing solution, you need to look for various factors. These include customizability in pricing criteria, control and limit-setting features for controlling and setting limits, and A/B testing capabilities. You also need to look for a solution that provides visualization of pricing and revenue metrics and helps you understand which prices are the most optimal. Choosing the right AI solution allows you to unlock the maximum potential of dynamic pricing and generate higher revenue.

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Key Takeaways

For businesses operating in volatile markets such as eCommerce, dynamic pricing strategies are a viable solution. Regardless of the changes in market conditions and customer demands, dynamic pricing strategies always take your business further in terms of revenue, inventory optimization, and staying competitive.

What is a Full Service eCommerce Agency? Solutions that you need in 2023
5 min read

There was a time when businesses used to go online only to establish their presence as a brand. But now the tide has, today, businesses are starting their journey online right away. Now, the eCommerce industry is a powerhouse of global commerce, holding more than 20% share of the global economy. 

However,  running a successful business is not everyone’s cup of it as with profits, eCommerce brings challenges. And of course, such challenges require specific solutions and sets of skills.

One cannot make sales by simply setting up their website and listing products. The opportunities are vast, but so are the hurdles, making it essential to take well-informed decisions. So, you’ll have to work on full-service eCommerce solutions to run a large online shop or manage a retail store.

From choosing the right platform and setting up a product database to building a user-centric website, there’s a lot that goes into an eCommerce business. Not to mention the multiple integrations such as payment processes, order and inventory management, and 3PL logistics.

In full-service eCommerce, you have to manage and optimize various aspects of operations efficiently. Every facet demands expertise but it’s hard for online stores to have specialists in all the fields. Online store owners need an expert eye to navigate the intricacies of the digital landscape successfully.

They need professionals who can manage affairs such as web development, marketing strategies, order fulfillment, and customer support.

This is where a Full-Service eCommerce agency steps in as a valuable strategic partner.

What is a Full Service eCommerce Agency?

A full-service eCommerce agency is a one-stop solution provider for all eCommerce needs. It comprises a team of experts specializing in various fields such as website development, digital marketing, analytics, logistics, customer service, and much more. These agencies help businesses build, manage, and grow their online store by providing an end-to-end eCommerce solution.

From bringing your business online and enlisting products to ensure sales and shipping, they offer full-service eCommerce solutions.

However, you should not hire an agency until you are well aware of your needs. Even if you are thinking to expand the operations, pay attention to the benefits and demerits of such a decision. 

Benefits of Choosing a Full-Service eCommerce Agency over DIY Solutions

When it comes to online shopping, businesses are often torn between doing it themselves (DIY) or partnering with a full-service eCommerce agency. The DIY route may seem attractive but it often fails to deliver long-term results. On the other hand, choosing a full-service eCommerce agency offers significant benefits that contribute to overall success.

Comprehensive Expertise

A full-service eCommerce agency houses professionals who specialize in various e-commerce aspects. You will have experts working on web design and development digital marketing, SEO, data analytics, and more. Such deep knowledge and varied skill sets are hard to achieve in the DIY approach.

When you hire an agency, it ensures that your e-commerce operations are handled holistically. The team works on all the crucial elements at the same time which lead to success.

Time and Effort Savings

Let’s be honest, running an e-commerce business is no small feat. You have to manage multiple tasks, such as inventory, order management, marketing, customer service, and much more. This requires effort and often eats up significant time, which could be better spent on core business activities.

By choosing a full-service eCommerce agency, you delegate these tasks to experienced professionals. This strategy will free up your time and allows you to focus on strategy, growth, and innovation.


The demands of managing your eCommerce operations will increase as your business grows. You’ll constantly be needing experts’ opinions and scalable solutions to ensure consistent growth. You cannot work simultaneously on expanding your product range and targeting new markets while focusing on seasonal demand fluctuations. But an agency can swiftly scale up their services to meet your requirements.

Consistent Branding

Professional branding across all touchpoints is key to building trust with your customers. But you will need consistency in approach to be the brand you want across multiple sales channels.

Your branding efforts must portray a seamless picture be it your website design, social media posts, or email marketing campaigns. A unified approach to branding boosts your brand's credibility and recognition. But for this, you may require a large marketing time, which means extra costs on labor and infrastructure. This is where a full-service eCommerce agency shares your burden and helps you grow upward.

Ongoing Support and Maintenance

In the DIY approach, you have to figure out things on your own. But when you go for full-service eCommerce solutions, you’ll get ongoing support and maintenance. That’s because agencies are always updated with the latest eCommerce trends and technologies. They know how to implement necessary changes to keep your online store at its best performance.

Moreover, if any issue arises, their team is just a call away to resolve it promptly. You won’t have to allocate resources and change your focus from marketing to fixing an internal issue.

Improved ROI

The ultimate goal of any business is to generate revenue while maximizing its ROI. When you choose full-service eCommerce solutions, you get data-driven strategies to optimize your eCommerce operations. The hired agency will always be working to improve your site's user experience and effective marketing campaigns. You can expect increased conversions and customer retention as well as a higher ROI.

Key Factors to Consider When Selecting the Right Agency for Your Business

Selecting the right full-service eCommerce agency is like choosing a growth partner. This is a decision that can make or break your online business in a matter of months. Consider the below factors when you are selecting the right agency for your business:

  • Expertise and Experience
  • Full Understanding of Your Business
  • Technological Proficiency
  • Comprehensive Services
  • Scalability Options
  • 24/7 Client Support
  • Cost and Value for Money
  • Transparency in Reporting
  • Effective Communication
  • Culture Fit

In addition to expertise, pay attention to their previous track record and understanding of your business model. Always ask for references and case studies to ensure they can deliver on their promises.

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Technology Selection for Different Business Models

The technology you select to power your eCommerce operations should align with your business model. There is no one-size-fits-all solution as each business has different needs and requires different solutions.

B2C Ecommerce Solutions

For B2C eCommerce businesses, technologies that prioritize user experience, flexibility, and scalability are top considerations. Shopify and BigCommerce are ideal platforms which offer easy setup, seamless integrations, and extensive support, which are excellent choices.

B2B Ecommerce Solutions

Online stores that serve businesses require robust and flexible solutions to handle complex operations, large catalogs, and varying customer roles. Platforms like Magento and Salesforce Commerce Cloud are suitable options for B2B businesses. These technologies are known for their scalability, customization capabilities, and built-in B2B functionalities.

B2B2C Ecommerce Solutions

Large enterprises often require both B2B and B2C solutions for their eCommerce businesses. This is where you can utilize platforms like Fabric, known for its robust solutions and supply chain integrations. The best part is that it has a user-friendly, customer-focused interface. Such platforms allow businesses to manage multiple channels, partners, and customer segments from a single place.

Remember, your eCommerce technology should empower your business model, not limit it!

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Full-Service Ecommerce Agency Offerings for Leading Platforms

When we talk about full-service eCommerce solutions, we mean a comprehensive business solution. This includes front-end creation, design implementations, multiple channel integrations, migrations, and marketing automation.

Shopify and Shopify Plus

Shopify is the best eCommerce solution for any new business right now. For larger businesses, Shopify Plus offers advanced features that an agency can leverage for your benefit. Full-service eCommerce agencies can help with customizing Shopify themes, app integrations, and setting up automated marketing campaigns. 


It’s an ideal solution for businesses that want to run online and mobile eCommerce stores. You can easily handle payments in multiple currencies and can exchange them. Agencies can optimize your BigCommerce store for SEO and implement custom functionalities. Furthermore, they can integrate it with essential third-party apps for superior customer experience and business operations.


This is a versatile eCommerce platform that is ideal for almost all types of audiences. However, Magento's highly customizable platform requires proficient development skills. And a full-service eCommerce agency can help you make the most of it, from development and integration to optimization and support.


This is not a platform but a WordPress plugin that is suitable for small businesses. You can easily install it but WooCommerce requires professional assistance for optimal performance. You can hire freelancers or an agency for services like custom theme development, plugin integration, and site optimization.


Fabric is an end-to-end headless commerce platform. It’s highly suitable for large enterprises and eCommerce businesses that target both B2B and B2C marketing. Fabric is based on Omnichannel architecture so it can help you scale your operations on multiple channels while providing easy payment solutions. A skilled eCommerce agency can help you leverage Fabric to build a flexible, scalable, and efficient eCommerce operation.

Salesforce Commerce Cloud (SFCC)

Salesforce Commerce Cloud is a comprehensive digital commerce solution that comes with an AI-based recommendation engine. In addition to predictive AI, you’ll get optimized localization, marketing strategies, and effortless auto upgrading. However, implementing such a complex eCommerce technology requires expert guidance for customization and ongoing support.

Optimizing Operations for Efficiency and Customer Satisfaction

The success of an eCommerce business is directly associated with user experience. For online stores, it’s compulsory to streamline operations and offer a seamless shopping experience. Below are some key strategies that can help you optimize operations, increase efficiency, and delight your customers.

Managing and Tracking Purchases

For large enterprises, an efficient order management system (OMS) is the backbone of their operations. It is a software that enables eCommerce businesses to process and track orders seamlessly. Such a  tool not only curtails shipping delays but also reduces the risk of errors.

With a reliable OMS, businesses can automate order processing, manage inventory effectively, and provide real-time updates to customers. Such transparency in the order fulfillment process enhances customer trust in the brand. It adds a sense of satisfaction, leading to higher retention rates and positive reviews.

Fulfillment Operations Optimization

Full-service eCommerce is incomplete without streamlined warehouse management and shipping. This is the part of your online business that’s responsible for timely and accurate order delivery. By optimizing warehouse management and improving shipping processes, businesses can ensure products reach customers promptly. This also helps in reducing shipping costs.

For this, you can leverage technologies such as automation, barcode scanning, and optimized picking and packing strategies. Furthermore, you can synchronize your shipping integrations with trusted carriers. This way you can utilize multiple delivery options and track orders in real-time.

Omnichannel Enablement

The modern market is a multichannel selling landscape where offering a seamless experience across all channels is imperative for any business. Customers expect a seamless yet cohesive experience whether they are buying in-store, through social media, or on a mobile or website. As a result, retailers are following the Omnichannel approach that integrates all sales channels.

Source: XStak

Omnichannel eCommerce allows customers to switch between different sales channels effortlessly. Whereas businesses can leverage data synchronization and unified customer profiles to personalize interactions. They can recommend relevant products, and maintain a continuous shopping journey regardless of the channel used.

Leveraging Headless Commerce Technology

Headless commerce decouples the front-end and back-end of an eCommerce platform. The separation allows online retailers to maintain the core eCommerce functionalities while adopting modern front-end technologies and frameworks.

The benefits of headless commerce include:

· Best-of-breed integrations

· Agility and speed-to-market

· Rich personalization

· Scalability and performance

· Omnichannel experience.

· Flexibility

· Unique customer experiences

With headless commerce, eCommerce stores can experiment with various front-end designs and interfaces without impacting the backend. This ability empowers them to stay ahead in the ever-evolving eCommerce market.

Enhancing Customer Experience and Support

Now let’s consider how full-service eCommerce can help businesses provide exclusive and exceptional customer experiences.

Order Tracking and Management

We know order tracking and management stand as critical elements when it comes to offering exceptional customer experience. Full-service eCommerce solutions provide comprehensive tools that allow customers to monitor their orders' progress in real-time. Timely information about purchase status, from order placement to delivery, boosts a buyer’s confidence.

Source: XStak

Furthermore, order tracking offers transparency that in turn contributes to a trustworthy relationship.

Logistics/3PL Integrations

Shipping and delivery are key touchpoints in the customer journey of an eCommerce buyer. A full-service eCommerce solution provider can help you leverage integrations with logistics and Third-Party Logistics (3PL) providers. Such integrations streamline critical processes, improve inventory management, and result in prompt delivery.

Additionally, a well-integrated logistics system enables efficient handling of returns and refunds. This reduces the workload for stores and makes the process less frustrating for customers.

Elevating Customer Service

Customer service is about exceeding customer expectations to generate a positive impression of the brand. When you hire a full-service eCommerce solution provider, they build a supportive and responsive customer service team. The goal is to equip them with the right tools and training and enable them to provide immediate assistance.

An ideal customer service team should resolve complaints effectively, and offer personalized solutions. You can also use AI-powered chatbots and CRM systems to manage customer interactions efficiently.

Harnessing the Power of Digital Marketing and Social Commerce

To be successful in eCommerce, retailers must conjure robust marketing strategies. This includes targeting their focused audience wherever they are present online.

Digital Marketing Strategies

Digital marketing encompasses everything from Search Engine Optimization (SEO) to Paid Advertising. But these two strategies provide brands with a wealth of opportunities to expand their reach and grow their customer base.

SEO strategies ensure the brand's website ranks high in search engine results. This is a consistent, long-term process that increases visibility and organic traffic. Whereas paid advertising campaigns like PPC (Pay-Per-Click) help you generate immediate results. Below are the key differences as well as benefits of these two strategies.

Social Shopping Sites and Marketplaces

The advent of social commerce has truly transformed the way people do buying online. Modern platforms like Facebook or TikTok are blurring the lines between social networking and shopping. They offer a more interactive and personalized shopping experience that aligns with consumers' preferences and lifestyles.

Online sellers can leverage these platforms to showcase their products within a social context. This strategy can help them foster better customer engagement and increase sales. In case you are new to social media marketing, below are some popular platforms where you can advertise and sell your products.

Enabling Growth through Automation and Analytics

Efficiency and personalization are two crucial aspects of modern eCommerce. A full-service eCommerce agency can help you grow multiply by introducing automation and analytics tools.

Marketing Automation

By implementing marketing automation tools, businesses can streamline repetitive tasks. For example, you can automate email marketing, customer segmentation, and ad campaigns using distinctive tools. This way your online business can free up valuable resources while offering personalized customer interactions. You can make decisions and run campaigns based on their behavior and preferences.

Customer Loyalty Programs

The key to a successful eCommerce business is forging lasting relationships with customers. One effective strategy that full-service eCommerce agencies recommend is the implementation of a customer loyalty program.

Loyalty programs reward customers for their continued patronage, encouraging repeat purchases. They prompt brand loyalty and motivate customers to spend more while fostering a sense of belonging and appreciation.

Tracking and Analytics

A full-service eCommerce agency recognizes the importance of harnessing data to uncover invaluable insights. And so, you get to look into customer behavior, market trends, and campaign effectiveness. That’s why data-driven decision-making is considered the backbone of successful eCommerce operations.

Businesses can monitor key performance indicators (KPIs) effectively using data. By using sophisticated tracking and analytics tools, they can identify areas of improvement, and optimize their operations.

Audits, Insights, and Recommendations

Regular audits, insights, and data-backed recommendations help eCommerce businesses maintain a competitive edge.

Conducting eCommerce Audits

The eCommerce audits involve a comprehensive evaluation of different aspects of the online store. These may include evaluation of website design, SEO performance, social media engagement, customer experience, and more. Such eCommerce audits help businesses align their strategies with customer needs and market trends.

Furthermore, eCommerce audits offer a fresh perspective on the business, revealing gaps. They indicate inefficiencies that may have been overlooked, ultimately contributing to a more optimized and profitable eCommerce operation.

Actionable Insights

Full-service eCommerce agencies use advanced data analysis tools to interpret complex data sets, turning them into clear, actionable insights. These insights might relate to customer behavior, sales trends, website performance, or other important metrics. Understanding and application of these insights help online stores make strategic decisions.

For example, insights into customer behavior can guide improvements in product offerings. Similarly, analysis of website design and marketing strategies can provide a detailed overview of customer experience. 

Recommendations for Future Growth: Strategies to Stay Competitive in 2023

Competition in the eCommerce industry is fierce and you cannot survive without leveraging market research. So, stay updated about the latest trends and follow the strategies to stay competitive in 2023.

Embrace AI and Machine Learning: Utilize AI-powered tools for personalized marketing, customer service, and predictive analysis, ensuring a tailored and efficient customer experience.

Mobile Commerce: With the continued rise of mobile shopping, optimizing for mobile users is a must. This includes responsive design and mobile-friendly checkouts.

Social Commerce: Make the most of social media platforms that allow direct sales. These offer a seamless transition for customers from discovery to purchase.

Data Privacy: As consumers become more privacy-conscious, ensuring strong data protection measures can boost customer trust.

Omnichannel Marketing: Establish and maintain a consistent brand experience across all channels to reach customers wherever they are. This means ensuring a strong presence on the website, social media, mobile, and even physical stores.

Customization: Offer personalized products or services. The ability to customize can elevate the customer experience and increase brand loyalty.

Sustainability: Adopt eco-friendly practices and transparently communicate them to customers. Sustainability is a growing priority for consumers and can differentiate your brand.

Continuous Learning: Stay informed about the latest eCommerce trends and adapt your strategies accordingly to maintain competitiveness.

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Businesses require customized eCommerce solutions as each has distinctive needs based on their audiences. By partnering with a full-service eCommerce agency, you can capitalize on their comprehensive services to optimize operations, enhance customer experiences, and drive growth. Not to mention the benefits of harnessing their expertise in technical knowledge.

We, at shopdev, provide you with tailored full-service eCommerce solutions and strategies. You’ll enjoy seamless integrations as well as 24/7 support from our tech experts. We will be empowering your businesses to stay competitive and adapt to changing market trends while creating lasting relationships with your customers.

MACH Architecture: The Future of E-commerce Infrastructure
5 min read

The e-commerce world has evolved significantly over the past decade with the introduction of digital solutions such as speed-enhancing tools and infrastructures. MACH architecture is among the most buzzworthy terms in e-commerce, as it has transformed the digital landscape for the better. Endorsed by IT experts and e-commerce gurus alike, MACH architecture is everything a digital commerce platform needs.

As seen in a recent survey, 4 out of 5 (from 500 tech leaders surveyed) consider Mach as the solution to market volatility, citing its scalability and flexibility to be beneficial for adapting to evolving market conditions. 

So, what is MACH architecture? And why is it considered the best thing for e-commerce? This blog covers everything you need to know about MACH software architecture, including its benefits and examples.

What is Mach Architecture?

Let’s start with the terminology. MACH is short for Microservices-based, API-first, Cloud-native, and Headless. These are four technology principles used in modern software architecture to enable interoperability, flexibility, and scalable design. These principles collectively form modern, best-in-breed platforms for e-commerce. 

Today’s customers are getting more and more used to digitally advanced shopping experiences and lightning-fast transitions between channels. To meet these expectations, companies must be digitally fluent and continuously evolve.

Here’s how MACH architecture allows brands to embrace digital transformation:


The first letter of the acronym that makes up MACH architecture refers to stand-alone components or services that are developed, deployed, and managed independently. Each microservice is designed for a specific functionality, such as product search, checkout, items added to the cart, and more.

These loosely coupled services collectively form integrated applications capable of providing faster responses. Using well-defined APIs to link the backend with the front end, microservices are reliable and frequently deployed to offer a better customer experience.


Speaking of APIs, most modern digital applications have adopted the use of APIs to integrate the best components and build custom applications. Apart from fulfilling their unique business requirements, these APIs facilitate easy communication and data transfers between different applications within the system. This allows the independent components to operate simultaneously, providing a seamless experience to end users.


If you run an ecommerce business, you already understand the importance of cloud-based infrastructure. This is why MACH architecture revolves around using cloud-based services to reduce the costs of on-premises hosting, infrastructure, and security.

E-commerce brands can also leverage the pay-as-you-go model offered by cloud providers, minimizing the cost of hosting and provisions. As a result, businesses of all sizes can offer flexibility to their customers and expand to new locations while reducing unnecessary costs.


Have you ever thought of building your own user interface to suit your e-commerce brand?

That's exactly what headless commerce addresses. It allows you to create captivating shopping experiences by choosing a front end of your choice. MACH architecture makes this possible by decoupling the front end from the backend engine. You can choose whether your front end should be a social media platform, a webshop, or a mobile app.

The independent backend handles the systems, tools, and processes to manage commerce operations. These include managing product information, updating details, tracking inventory, processing checkouts, and more.

The Role of MACH Architecture in E-commerce

Now that we've established that MACH architecture employs a best-of-breed approach to develop e-commerce platforms, let's explore its impact compared to legacy infrastructure. Before MACH gained prominence, e-commerce businesses relied on monolithic infrastructure.

Given the rising customer expectations and the increasing need to future-proof e-commerce businesses, the world sought a more flexible approach. The ideal software architecture in this case would enable companies to grow and scale their e-commerce ecosystem by adapting to market trends.

Sources: Infosys, Mach Alliance, and Zippia’s Cloud Statistics 2023

Why You Should Move On from Monolithic Platforms

Although you might find monolithic platforms suitable for your e-commerce business right now, this won't be the case for long. When compared to MACH architecture, these legacy platforms have significant drawbacks. For starters, you need to consider the costly maintenance and upgrades of monolithic platforms. Additionally, there's the issue of downtime and slower speed to market.

If you've been running an e-commerce platform for a while, you understand how detrimental downtime can be. When a customer has to wait for your system to respond before making a purchase, they're more likely to abandon your brand entirely and seek an alternative. Not only are monolithic systems more susceptible to downtime, but they're also vulnerable to hacking, potentially resulting in financial and data losses.

Lack of Flexibility

Given the evolving e-commerce landscape, constant system upgrades are necessary to stay ahead of the competition. However, this isn't straightforward with legacy systems. These systems aren't designed for flexibility, requiring significant IT resources for upgrades and maintenance. Additionally, creating new platforms from scratch becomes problematic when adding new functionalities.

Time to Market

Another downside of legacy infrastructure is slow time-to-market. A fast and responsive system is essential for success in today's e-commerce landscape. Your online platform must load quickly, support rapid releases of marketing campaigns, and deliver exceptional customer experiences. Unfortunately, legacy systems lack these capabilities. They're usually slow and prevent e-commerce brands from customizing or updating their online stores to meet their needs.

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How MACH Architecture is Transforming the E-commerce Industry

Finding suitable business tools today is challenging, as technologies quickly become outdated with the introduction of newer versions. In this context, MACH architecture benefits your e-commerce business with its modular design, enabling you to scale up and stay aligned with emerging market trends.

According to a study, 79% of IT leaders intend to incorporate MACH elements into their systems in the future, with 27% of them planning to adopt MACH within the next 12 months. The study also found that transitioning to MACH architecture improves customer experiences by 60%.

With MACH, you can quickly and easily build and deploy new applications without having to worry about the backend infrastructure. When you consider switching from your legacy infrastructure to a MACH setup, re-platforming should be the least of your worries. 

Once you have your system running on MACH architecture, you can mold it to address changing market scenarios and also leverage the best tools to improve your ecosystem. Such flexibility in e-commerce means that you can unlock streamlined growth towards success.

Reduced Downtime and Enhanced Customer Experience

Since MACH has independent microservices working simultaneously, you can make changes to a part of your system without affecting the rest of your operations. In e-commerce, this means that your system’s downtime is practically reduced to zero. Additionally, MACH also makes your ecosystem more secure as you can work on independent modules. 

With reduced downtime, customers get to browse and shop faster and never face any delays. The best part of MACH architecture is its headless component, which makes the shopping experience equally great on any device. As a result, brands can target the channels frequented by their customers and design their e-commerce stores for those channels to enhance the shopping experience.

Best-in-breed Tools and Unmatched Scalability

If you make the switch to MACH, your e-commerce platform will no longer have to use the same set of tools for an extended period of time. With support for best-in-breed functionality, MACH provides your business the ability to select the best tools from each category. Whether you want to optimize your payment processing, product search, or inventory management, everything can be top-notch.

With that said, any tool would be useless in the coming years if it wasn’t scalable. The same is the case with software architecture. Regardless of the changing market trends and traffic on your e-commerce site, MACH architecture allows you to scale accordingly and provides the flexibility to adjust with each scenario.

By far the most useful aspect of MACH in e-commerce is the ability to upgrade. Unlike legacy systems that render useless whenever a new feature is to be released, MACH-based systems simply allow you to integrate new features and remove older ones that you don’t need. This means that developers can get their work done in less time as they do not need to add features from the beginning. The use of APIs in MACH architecture allows you to add integrations and form connections with new digital channels, hence allowing you to achieve faster time to market.

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Benefits of MACH Technology   

Bringing together the technologies used to make up MACH architecture is bound to be beneficial wherever it is implemented. Whether you consider the agility, flexibility, or sheer ability to create and deploy any application whenever you want, MACH only brings good news.


Frontend developers can work their charm without having to involve anyone from the backend team. This means that running test apps and tweaking the frontend design for a better customer experience is now easier than ever. Since e-commerce revenue is directly influenced by customer experiences, the ease of designing new frontends is definitely a benefit. 

Improved Customer Experience

When it comes to e-commerce, time is literally money. So you can never accept poor web performance as an answer. Here, MACH technologies help you ensure high-speed transitions between multiple online shopping channels and different pages of an online store. 

Response to Failure

As if that wasn’t enough, MACH also provides you with better tolerance against unexpected issues. You can overcome downtime by quickly developing and deploying independent applications. Another advantage of using cloud-native infrastructure is the built-in mechanism to counter internal redundancy and failure.

Faster Time to Market

As you are able to build features and microservices as blocks, you can enhance the speed of testing and deployment of resources. Using modular and independent microservices also enables quicker development cycles and the availability of cloud provisions is the cherry on top.

How MACH Principles Work    

In the simplest terms, MACH architecture breaks down an application into various smaller microservices that are designed to work best individually. To create a feature-rich application for online shopping, you need a lot of these microservices such as analytical tools, payment options, CRM, product search, and more. 

Unlike traditional e-commerce platforms, the microservices in MACH platforms are self-contained and have their own database. In essence, you get to create different individual applications for product management, analytics, and payments. 

Source: XStak

Microservices in MACH architecture are designed to balance their load and perform different functions simultaneously, such as showing users the items in their cart and capturing their preferences for the service’s own database. 

In terms of architecture, MACH systems are made up of:

  • Containers to ensure consistency throughout development and testing processes.
  • Service mesh with separate IP addresses
  • Service discovery for a unique, decentralized architecture 
  • API gateways to connect services with customer touchpoints
  • Content delivery networks (CDNs)

In order to look for a suitable communication route between components, microservices make use of service discovery. Then, APIs are used to establish communication between each microservice. Upon communicating with each other, microservices send out static content through CDNs to cloud-based services. With all of this, microservices allow the system to be individually scalable as per the business requirements.

When you create new apps within your e-commerce ecosystem, you want them to be consistent across all channels and touchpoints. This is where the cloud-native principle of MACH architecture comes into play. Every time you build and deploy an application, it becomes a part of your entire system. 

Finally, the headless API principle of MACH allows you to extract and send data to any application, device, or network. Headless commerce is especially useful in streamlining communications between different components like inventory, payments, and CRM to keep all data consistent and updated.

Examples of MACH Architecture


Yes, the popular cloud-based e-commerce platform Shopify is a successful enough example of MACH architecture. It utilizes the headless, API-first approach to allow developers to build custom e-commerce stores and create memorable shopping journeys. Developers can integrate with third-party services and systems conveniently using the API-first principle of MACH systems.


Speaking of online retail platforms, no one does it better than Amazon. The giant has been using microservices as part of the MACH architecture since 2006. Amazon’s system consists of thousands of microservices working behind the scenes of hundreds of user interfaces. The company leverages the MACH principle of decoupling the frontend and backend services to deploy code every 11.7 seconds without any downtime or interruptions.


MACH architecture examples are not limited to e-commerce platforms. Puma, the well-known multinational retail brand uses MACH’s microservices to speed up and extend the functions of their apps. Customers can now enjoy the shopping experience with quickly deploying customized US and headless APIs. As a result of the MACH implementation, Puma now supports up to 300% to 400% more users than monolithic systems.

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Key Takeaways

In conclusion, it is safe to say that e-commerce businesses greatly benefit from transitioning to MACH architecture and ditching legacy infrastructure. Not only do they get more chances to enhance their omnichannel capabilities but also create memorable customer experiences. 

This is the ultimate objective for higher revenue and the ability to scale your business to new markets.

Snowflake vs. Amazon S3 vs. Delta Lake: Which One to Choose?
5 min read

In today’s time, the growth of any business is directly linked to its capacity to handle data processing at a large scale. As companies started to grow, they started generating huge amounts of data with variable rates and volumes. So it becomes crucial to set up a robust cloud strategy in place.

The Internet of Things has accelerated the growth of data, both structured and unstructured. It is necessary to extract valuable insights from this data to drive profitable decisions as the ultimate goal. To acquire this processing and decision-making capability, businesses need to generate capacity to gather, store and retrieve data with ease.

Amazon S3

Amazon S3 solves this problem as Amazon Web Services (AWS) provides the most basic and global infrastructure.Amazon S3 allows high scalability, secured, and low-latency data storage from the cloud. With its user-friendly web service interface, one can easily store and access data on Amazon S3 from anywhere on the web. It starts by selecting a region, creating a bucket, and transporting to quickly and easily share data.

Amazon S3

Also, with Amazon S3, we don’t need to predict future data usage. You can store and access as much data (though individual objects can only be up to 5 terabytes in size) you want and whenever you want to.Amazon S3 automatically creates multiple copies of your data to keep it secure and restorable in case of any unfortunate event. 

Furthermore, with almost zero budget and setup cost, lifecycle policies, such as moving your less-used data to Amazon Glacier to reduce costs and secure it from unauthorized access, Amazon S3 allows you to utilize most of the data efficiently without any hurdles.

Key Benefits of Amazon S3

Amazon S3 is a trendsetter in cloud data storage and has numerous advantages, but let’s discuss the five most notable ones:

  • Trustworthy and Secure Infrastructure: When created, Amazon S3 buckets can only be used by the identity that created them (IAM policy grants are an exceptional case). Also, you can manipulate access control for each file and bucket. Thus, IAM (Identity access management) sustains your complete control over how, where, and by whom the data can be accessed. Amid such a set of regulations and authorization policies, you can ensure no unauthorized access to your data.
  • 24/7 Availability: Amazon S3 provides full-time and full-scale service access to the fast and inexpensive data storage facility that Amazon itself uses to carry out the operations of its global network of websites. S3 Standard is set up for 99.99% availability & Standard – IA is set up for 99.9% availability as both enjoy the patronage of the Amazon S3 Service Level Agreement, which Amazon strictly follows.
  • Low-Maintenance: Amazon S3 binds you to only pay for the data you are using, making it a low-maintenance service that costs around $0.022 / GB to approximately $0.0125 / GB for infrequent access. You can also outline policies for automatic data transition to the infrequent access framework of Amazon Glacier, which further lessens the cost as Amazon Glacier is cheaper(approx $0.004 / GB).
  • Ease of Migration: Amazon S3 provides you with various migration options such as the S3 command-line interface and Glacier command-line interface. This migration practice is very budget-friendly, and it is very easy to transfer huge amounts of data to Amazon S3 or out of Amazon S3. Amazon S3 also allows you to import or export data to any external device or on any network.
  • Simple and Easy Management: Amazon S3 possesses a very user-friendly web interface that eliminates the usual headache of technical workload by allowing easy and instant security maintenance, capacity optimization, and data management in the most suitable way possible. You can outline your lifecycle policy, set up replication scenarios, and restructure the Amazon S3 inventory. It also enables you to apply different filters to a better and more managed outlook of your storage.

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Snowflake is a data warehouse built on top of the Amazon Web Services (AWS) or MS Azure cloud framework. It lacks any hardware or software to choose, install, or handle as a low-maintenance solution, making it a perfect choice for organizations that don’t want to allocate resources or spend dollars on setup, maintenance, and support on-site servers. And data can be transported easily into Snowflake via an ETL (Extract, transform and load) framework.


But the attributes of Snowflake that make it unique are its architecture and data sharing capabilities. The Snowflake architecture enhances the storage and computation process by allowing both to work independently, so customers can either use and pay for storage and computation separately or for both. And the sharing option is capable enough to allow organizations to quickly and easily share regulated and secured data in real-time.

Key Benefits of Snowflake

Snowflake is designed specifically for the cloud, and it’s developed to fill all voids in older hardware-based frameworks, such as limited scalability, data transformation problems, and delays or crashes due to numerous query requests. Here are five perks of integrating a Snowflake framework into your business.

  • Speed and Reliability: The highly scalable model of the cloud means if you want faster data transfer or make multiple queries at a time, you can escalate your virtual warehouse to enjoy the perks of extra computational power and capacity. Once you are done, you can scale back to the previous capacity without paying continuously for abandoned resources.
  • Capacity and Support for Structured and Semistructured Data: You are not required to transform, convert or pre-process any data before analysis. Instead, once the data is available, you can directly combine both structured and semi-structured data for analysis and load it into your cloud database as a snowflake is capable enough to optimize how the data is stored and processed.
  • Concurrency and Accessibility: With conventional data warehouse frameworks, a large number of users, and queries being made, you could encounter concurrency issues (such as delays or crashes) as more users and queries tend to occupy more resources.Snowflake eliminates the concurrency issues with its state-of-the-art multicluster framework by allowing queries from one virtual warehouse to refrain from impacting the queries. Furthermore, each virtual warehouse can be either scaled up or down as per requirements. As a result, data analysts and data scientists can achieve what they are struggling for, whenever required, without delays due to slow loading or preoccupied resources.
  • Effortless Data Sharing: Snowflake’s architecture allows data sharing among Snowflake users and helps organizations share data with any data consumers (whether they are snowflake customers or not) without any effort. In addition, this functionality allows the service provider to develop and configure a Snowflake account for multiple consumers.
  • Availability and Security: Snowflake is designed to operate with consistent and continuous availability. It can bear component and network failures with minimal impact on customers. It possesses SOC 2 Type II certification and additional layers of security, including support for PHI data for HIPAA customers and encryption across all network protocols.

Delta Lake

To understand the role of Delta Lake, it is necessary to understand what Data lakes are. Data Lakes are very puzzled and messy pools of data as everything gets dumped there. Sometimes, there is no need or reason to dump data in data lakes, but we may be thinking we’ll need it for later usage. Much of this mess and lack of organization happens due to the many small files and many data types. Because multiple small files are not in a suitable format, reading them in any shape or form is difficult, if not impossible. In addition, data lakes often possess poor data or corrupted files, so it becomes impossible to analyze such files. All you can do to handle such files is to roll back and start over again.

delta lake

This is where Delta Lake emerges as a guiding light. It provides an open-source storage layer that offers ACID transactions: Atomicity, Consistency, Isolation, Durability, to Apache Spark big data framework. So, instead of the mess discussed above, you get an extra layer of your data lake from Delta Lake. Delta Lake enhances ACID transactions by utilizing a log linked with each Delta table created in your data lake. This log possesses the listing of everything that was ever performed on that data table or data set, which provides high levels of reliability and stability.

Key Benefits of Delta Lake

  • ACID Transactions: With Delta, you don’t need to bother writing any code – the transactions written to the log are automated. This transaction log is the key, and it portrays a single source of data as truth.
  • Scalable Metadata: Delta Lake can handle terabytes or even petabytes of data without any problem. Metadata is stored just like mainstream data, and you can view it using an option called Describe Detail which will elaborate the detail of all the metadata linked with the table.
  • Single Platform enriching Batch & Streaming: Delta Lake no longer requires a separate framework for reading a data stream alongside a batch of data, eliminating streaming and batch flux limitations. Instead, you can do parallel streaming or write a batch to your table, and it all gets logged automatically, making your clicks and decisions reserved.
  • Schema Enforcement: This is what makes Delta Lake unique as it enforces your schemas. If you write a schema on a Delta table and push data to that table that is not consistent with the schema, it will pop up an error and restrict you from writing that, holding you back from making wrong inputs. The enforcement mechanism reads the schema as a metadata segment by analyzing every column, data type, etc. It checks whether or not your input to the Delta table is the same as what the schema represents for that Delta table. Thus, it frees your mind from the tension of writing wrong data to the wrong table.
  • History Preservation: You can retrieve an older version of your data using queries to make rollback or audit data decisions.
  • Merge, Insert and Delete: Delta enables you to carry out operations like upsert easily or merge. Merges works like simple SQL merges into your Delta table. You can perform merges over data from another data frame into your Delta table and perform update operations like insertion and deletion. You can also perform a regular insertion or deletion of data using a predicate on a table. This regular update option is something that is not offered by any platform except Delta.
  • Compatibility with Apache Spark: Apache Spark is the top-of-the-line processing framework for big data. Delta Lake adds value to Spark by ensuring reliability. Doing so enables analytics and machine learning initiatives to gain ready access to high-quality and reliable data.

Comparison Between Snowflake vs. Amazon S3 vs. Delta Lake

Criteria Amazon S3 Snowflake Delta Lake
Platform Type Cloud-based storage Cloud-based data warehouse Open-source storage layer for data lakes
Scalability Highly scalable for data storage Highly scalable for storage and computation Scalable for data storage
Ease of Use User-friendly web service interface User-friendly interface, low maintenance Enriches Apache Spark with ACID transactions
Data Sharing Limited sharing options Real-time secured data sharing capabilities Data sharing among users and consumers
Cost Efficiency Low cost, pay for actual data usage Cost-effective with pay-as-you-go model Cost-effective storage with ACID transactions
Architecture Basic storage infrastructure with data redundancy Separate storage and computation layers Adds ACID transactions to Apache Spark
Concurrency Basic concurrency support Supports high concurrency with virtual No explicit mention of concurrency support
Schema Enforcement Limited schema enforcement options Enforces schema, prevents inconsistent data Enforces schema, prevents incorrect inputs
History Preservation Limited versioning and history preservation Versioning and history preservation Versioning and history preservation

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This blog post must have helped you choose between Snowflake vs. Amazon S3 vs. Delta Lake frameworks as per your feasibility. Delta Lake and Snowflake are much better choices for handling data that lacks organization and structure. Moreover, all these solutions are highly scalable, allowing you to enjoy the perks of these services without spending too much on unnecessary space and processing.

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